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Bid On Items From Musicians Who Played at Pilsner Fest at the Auction and Support “Centre Umbrella”

22 August 2012

Plzeň, August 20, 2012 – Popular musicians will join the traditional benefit at Pilsner Fest this year. Some bands playing at this year’s celebration of Pilsen beers have decided to auction off items from their music equipment and wardrobe, posters and recordings. These artefacts will be on the block from August 27th to September 1st at the auction site Aukro.cz, with the profits supporting “Centre Umbrella.”

Those who bid may win valuable pieces such as guitars belonging to Jiří Schmitzer and Michal Pavlíček, drumsticks, a t-shirt and CD from David Koller, a brand wardrobe from the band “Vypsaná Fixa” and many other things from Gipsy.cz, Mňága and Žďorp, Tatabojs and Janek Ledecký.

“During this unique Pilsner Fest auction, you have a chance to have a good time, put your hands on a valuable trophy and at the same time support a good cause,” said Vladimír Jurina from Plzeňský Prazdroj.

The auction will start on Saturday, August 27, at 5:00 pm, when all the artefacts will be displayed at www.aukro.cz, and will close on Saturday, September 1, at 5:00 pm.  You can place your bets until the very closing moment.

This is an exclusive internet auction accessible from the www.aukro.cz main page. You do not have to be registered at Aukro.cz to participate in the auction. It is possible to join the auction from your computer, tablet, or smart phone. That is a big advantage for Pilsner Fest visitors especially, since the whole area of the event will have Wi-Fi coverage, therefore making it  possible for them to place bids until the very last second.

The organisers of the auction will give the cheque with the total profit from the auction to the director of “Centre Umbrella,” PhD. Alena Kábrtová on Saturday, September 1, around 7:00 pm on the Pilsner Fest’s main stage.

You can find more information about the auction at www.pilsnerfest.cz.


For more information contact:
Vladimír Jurina
Plzeňský Prazdroj
p: +420 724 617 886


Notes for editors:

- Plzeňský Prazdroj Inc. and the Town of Plzeň are long-time partners in the field of marketing cooperation in tourism. Founded on the Declaration of Mutual Cooperation, Plzeňský Prazdroj Inc. supports many cultural events in Pilsen, and the Town of Plzeň is a traditional co-organiser of Pilsner Fest.

- With its total sale of nearly 9.9 million hectolitres during the calendar year of 2011 (including licensed productions abroad) and with its export to more than 50 countries worldwide, Plzeňský Prazdroj Inc. is the preeminent beer producer in the region and the biggest exporter of Czech beer.

- Plzeňský Prazdroj Inc. is a member of SABMiller plc. group. Pilsner Urquell is the international flagship brand of the SABMiller brand portfolio.

- SABMiller plc. is one of the world’s biggest beer brewing companies with brewing activities or distribution in more than 60 countries across six continents. SABMiller portfolio includes important international Brands such as Grolsch, Miller Genuine Draft, Peroni Nastro Azzurro and Pilsner Urquell, as well as almost 200 successful  regional and national brands.


This SABMiller subsidiary news release has been translated from its local market language to English language for publication on www.sabmiller.com. We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist. 
 
Note, the news release was first published in its local market on 20 August 2012.

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