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For Each Olympic Success A Reward

25 July 2012

Praha, July 20, 2012 - Each Czech Olympic athlete who earns a medal at the Olympic Games will receive a special reward. General Partner of Czech Olympic Team, Pilsner Urquell will give free beer for a year to every successful sportsman.

"I like the special motivation for Olympic athletes, and I am convinced, none of them will protest," František Dvořák, Vice-chairman of Czech Olympic Committee, said with a smile. "I hope that most athletes from our 130 person team will earn this reward."

"As a proud partner of the Czech Olympic team, we honour Coubertin's motto and salute all sportsmen who take part in the Games. We will gladly reward any medal won by the Czech Team in London," Pilsner Urquell brand General Manger Jan Šolta explained. "The Czech Republic has many candidates with a strong chance to stand on the winners' steps. We will cheer for all of them, and perhaps we will be able to reward many of them with our golden brew."

Pilsner Urquell prepared beer rewards for the athletes in exchange for medals. Czech Olympic Team fans have a chance to sign a symbolic Olympic Contract available at reminding them of the true value of sportsmanship and life.  And by doing so they can also enter the contest for special prizes from Dana Zátopková, Květa Pecková-Jeriová, and other sportsmen.

For more information contact:

Vladimír Jurina
Plzeňský Prazdroj
p.: +420 724 617 886

Richard Adamec
Concept One
p: +420 606 923 441

Notes for editors:

- With total sales of nearly 9.9 million hectolitres during the calendar year of 2011 (including licensed production abroad) and with exports to more than 50 countries worldwide, Plzeňský Prazdroj Inc. is the preeminent beer producer in the region and the biggest exporter of Czech beer.
- Plzeňský Prazdroj Inc. is a member of SABMiller plc. group. Pilsner Urquell is the international flagship brand of the SABMiller brand portfolio.
- SABMiller plc. is one of the world's biggest beer brewing companies with beer brewing activities or distribution in more than 60 countries across six continents. SABMiller portfolio includes important international brands such as Grolsch, Miller Genuine Draft, Peroni Nastro Azzurro, and Pilsner Urquell, as well as almost 200 successful regional and national brand

This SABMiller subsidiary news release has been translated from its local market language to English language for publication on We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist. 
Note, the news release was first published in its local market on 20/07/2012.

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