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Fundación Backus, BID/FOMIN and Asociación Hoteles Link Perú come together to promote tourism in Peru’s central rainforest (Translation)

20 April 2012

- They seek to contribute to the growth of tourism in the central rainforest
- The project covers the tourism corridor of the central rainforest, supported by Tarma, San Ramón, La Merced, Pichanaki and Yurinaki.

Lima, April 18, 2012 - Fundación Backus, together with Fondo Multilateral de Inversiones, of Banco Interamericano de Desarrollo (FOMIN/BID) and Asociación de Hoteles Link Perú, will participate in the project "Competitiveness of tourist services in Peru's central rainforest."

The goal of this project is to contribute to the consolidation of the tourism corridor of the central rainforest as a permanent tourist destination, by means of improvement and competitiveness of tourism companies in the area through the professionalization of tourism services.

The tourism corridor of the central rainforest covers Andean territories and sylvan valleys with amazing views and tropical weather and includes naturally protected areas. It starts in Tarma, the capital of Tarma Province, and continues through San Ramón, La Merced, Pichanaki, and Yurinaki, cities of Chanchamayo Province, and covers 77.22 square miles of mountain ranges and forests, with a population of 592,330 people.

Nowadays the area has a high level of casual tourism and low-quality services, as well as a lack of professionalization in the management of these companies, and it also has a limited offering of certified academic training in these matters.

However, there exists a high touristic potential, as domestic tourism has an annual average growth of 10 percent, and cities such as Tarma and others from the central rainforest represent the third favourite tourist destination among people from Lima. Also, it is six hours away from Lima with good road conditions, and there is an interesting offering of adventure, experience and natural tourism.

This is why the project wants to obtain results in the employment growth of qualified and certified workers through the Peruvian state, to increase the quality of life for families involved in learning good-quality practices, and for a change of conduct in information appropriation.

Participating in this project are BID/FOMIN, Grupo ACP/Mi Banco, Asociación de Hoteles Link and also Fundación Backus, promoting healthy lifestyles. Other partners of the project are Municipalidad Provincial de Chanchamayo, Municipalidad de Pichanaki, Municipalidad de Tarma, Cámara de Comercio de Chanchamayo, Asociación de Hoteles, Restaurantes y Afines de Chanchamayo, Isotur Instituto de Turismo, Inkaterra Asociación and Inkaterra Hoteles.

For more information, contact:
Cecilia Quevedo
Comunicaciones Externas Backus - 311-3000
Yohana Medina
Llorente y Cuenca - 222-9491

This SABMiller subsidiary news release has been translated from its local market language to English language for publication on www.sabmiller.com. We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist.

Note, the news release was first published in its local market on [18/04/2012].

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