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Come for a Walk Around the Country of Baron Ringhoffer and See the True Masters of Their Craft (Translation)

4 April 2012

/Praha, April 3, 2012/ The seventh annual Walk Across The Country of Baron Ringhoffer takes place this year on April 28. The trip offers an opportunity to get to know the beauty of the Velké Popovice region, see the brewery, enjoy the local beer - the famous Velkopopovický Kozel - and take part in the christening of baby goats, the offspring of the local mascot. And for the first time in twenty years, there will be a chance to see the Ringhoffers' family crypt, usually closed to the public, with a unique sculpture by Josefa Václav Myslbek.

The walk across the country of Baron Ringhoffer starts on April 28, at 9:30 am at the Mirošovice train station. The participants will go from Mirošovice to Velké Popovice where they can take a tour of the brewery and enjoy Kozel 11° beer from the tank. They will also have a chance to appreciate the honest work and traditional craft behind the beer-making process. There is a best-costume competition for those who make the journey dressed in period clothing from the Austrian-Hungarian era. Kozel will also reward all who come to the end of the trip in Kamenice by 5:00 pm. There will be a traditional christening of baby goats, this year's offspring of billy goat Olda, the brewery's mascot.

The walk goes across Natural Park "Velkopopovicko," along the "Mokřanský" brook, past the Štiřín castle, and all the way to Kamenice where it ends. The trail maps the heritage imprinted in the Velké Popovice and Kamenice region by Baron František Ringhoffer, the owner of the machine-making empire in Praha Smíchov and the founder of Velké Popovice brewery. He also founded many other smaller companies such as a copper-hammer manufacturer, sawmill, brickyard, and a dairy, and thus he has contributed to the flourishing of regional craftsmanship. The trip includes ten stops and is 12.7 miles long.

This year's main attraction is access to the Ringhoffers' family crypt, possibly the most significant monument on the trip. The crypt, sensibly placed in the countryside on the "Zaječí" hill, was erected in 1887-1892 by architect J. Stibral. The final resting place of František Ringhoffer, the founder of the Velké Popovice brewery, is made of a semicircle wall of stone cubes with a bronze statue of The Crucified by J. V. Myslbek. The participants will have a unique opportunity to see the crypt and the surroundings up close. The memorial is closed to the public for the rest of the year. The event is organized by the micro-region Lada's Country and Velké Popovice brewery.

USEFUL INFORMATION

How to get to the start and back home:
The walk is a continuation of Praha Public Transportation. You can get to Mirošovice by train via route no. 221 (Praha, Main Station - Benešov u Prahy). The first train leaves at 7:20 am, then others follow at 7:50, 8:20, and then every sixty minutes. You can get back from Kamenice by bus, leaving from the stop by the Convention Centre going directly to Praha with a stop at Budějovická subway station. Or you can use a van transport to Strančice train station with connections to Praha and Benešov.

10 stops of the Walk Across the Country of Baron Ringhoffer trail
1. Start (Mirošovice - train stop, 0,0 miles)
2. Face of Ringhoffer's country (Dolní Lomnice, 1.3 miles)
3. Forest wells (Habří, 4.1 miles)
4. History and present of Velké Popovice brewery (Velké Popovice, 5.1 miles)
5. Natural Park "Velkopopovicko" (Mokřanský brook, 6.7 miles)
6. Štiřín castle (Struhařovský pond, 8.6 miles)
7. Kamenice hammers (Kamenice, 9.8  miles)
8. Life and work of Baron František Ringhoffer (Ringhoffer's crypt, 10.4 miles)
9. Rotunda and church of St. Martin (Kostelec u Křížků, 11.4 miles)
10. Finish (Kamenice - bus stop, 12.7 miles)

For more information contact:

Petra Zindulková, AMI Communications, phone: +420 721 900 309,
e-mail: petra.zindulkova@amic.cz
Vladimír Jurina, Brand PR Manager,
e-mail: vladimir.jurina@pilsner.sabmiller.com

Weekend TIP - Walk across the country of Baron Ringhoffer in period costume

Mirošovice - Velké Popovice - Kamenice, Saturday, April 28, 2012 (9:30 am - 17:00 pm)

Come for a spring walk with Velké Popovice Kozel across the country of Baron Ringhoffer. The trail is 12.7 miles long, and leads through picturesque countryside referring to the past glory of the founder of the Velké Popovice brewery, Baron František Ringhoffer. This year, the Ringhoffers' family crypt, adorned with a unique sculpture by Myslbek, will be open to the public. Those coming dressed in period costumes reminiscent of the era of the Austria-Hungarian Empire are especially welcome. The tour of the Velké Popovice brewery with beer tasting (free for participants between 10:00 am and 1:00 pm), and the christening of newly born baby goats, offspring of billy goat Olda, the local mascot, are an integral part of the walk.

Notes for editors:

- In the Velké Popovice brewery, the first batch of beer was brewed on December 15, 1874, and just one year later, 18 000 hl of beer were brewed and sold. Only a few years later, the brewery became the third biggest brewery in the country. It was famous especially for its dark, heavy beer.
- The Velkopopovický Kozel brand is irreplaceable on today's beer market. It is a brand with the most dynamic rise on the Czech and foreign markets. Velkopopovický Kozel Dark is the leader among dark beer brands on the Czech beer market, and the best-selling Czech beer abroad.
- The Velké Popovice brewery has been a part of the Plzeňský Prazdroj Company since 1999.
- With its total sale of 9,9 million hectolitres during the calendar year of 2010 (including licensed productions abroad), and with its export to more than 50 countries worldwide, Plzeňský Prazdroj Inc. is the most prominent beer producer in the region and the biggest exporter of Czech beer.
- Plzeňský Prazdroj Inc. is a member of the SABMiller plc. group. Pilsner Urquell is the international flagship brand of the SABMiller brand portfolio.
- SABMiller is one of the world's biggest beer-brewing companies, with beer-brewing activities or distribution in more than 60 countries across six continents. SABMiller's brand group includes such important brands as Pilsner Urquell, Miller Genuine Draft, Grolsch, Peroni Nastro Azzurro, and many other successful regional brands.
- You can find more info about the most recent activities and projects supported by the Velkopopovický Kozel brand at www.kozel.cz.

This SABMiller subsidiary news release has been translated from its local market language to English language for publication on www.sabmiller.com. We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist.

Note, the news release was first published in its local market on [03/04/2012].

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