Accra Brewery Limited Commissions Commercial Chibuku Plant
15 March 2012
Accra, Ghana. 12th March 2012: Accra Brewery Limited (ABL), a subsidiary of SABMiller plc, commissioned its commercial Chibuku plant today at its brewery site in Accra.
The plant, which was commissioned by His Excellency John Dramani Mahama, Vice President of the Republic of Ghana, has an annual capacity of 100,000 Hl and was installed at a cost of USD 2.5million.
In December 2009, Accra Brewery launched Chibuku Shake Shake, an opaque beer product that takes its cues from opaque beers that have a strong traditional heritage throughout Africa, such as pito in Ghana. At that time, the launch was done on a small scale to test consumer responses ahead of a planned full-scale production.
Chibuku is the result of a long process of development, focusing on Accra Brewery's commitment to use only locally grown ingredients for its primary inputs and to support local wealth creation. The product is therefore brewed from maize and sorghum grown right here in Ghana.
In his speech at the commissioning, His Excellency John Dramani Mahama stated, "The commissioning of this plant is an important milestone because it is the first time in the history of our nation that a product similar to our traditional brews is being packaged on such a large commercial scale. I must commend Accra Brewery and its parent company SABMiller for bringing such an initiative to Ghana." He further went on to add, "Accra Brewery has grown from strength to strength and must be applauded for continually being innovative, even after 80-plus years of existence."
The event, which was attended by the Managing Director of SABMiller Africa, Mark Bowman, Deputy Minister in charge of Crops at the Ministry of Food and Agriculture, Hon. Yaw Effah-Baasi, and Deputy Greater Accra Regional Minister, Hon. Nii Djama Vanderpuye, marks an important milestone, not only in the company's history, but also in the nation's economic growth path.
The newly commissioned plant has the capacity to process over 200 metric tonnes of sorghum and over 300 metric tonnes of maize per annum. A minimum of 550 farmers will be supplying these locally grown raw materials. The livelihood of 550 families will therefore be impacted by this one plant alone. According to a study undertaken by Prof Ethan Kapstein of the INSEAD Business School (in France) on the socio-economic footprint of ABL, together with its sister company, Voltic Ghana Ltd in 2011, both companies support almost 18,000 jobs in the Ghanaian economy. That was before the addition of this 100,000 Hl commercial plant to the existing brewery and bottling facilities. With the addition of this Chibuku plant, ABL should be supporting about 20,000 jobs in the Ghanaian economy.
Accra Brewery Limited, which was established in 1931, started off with one brewery and two bottling lines producing Club Beer and Club Minerals, and has seen tremendous growth over the years. With the addition of Chibuku Shake Shake, Accra Brewery now produces 15 brands on the market.
Also present at the event was the Adabraka Atukpai Mantse, Nii Tetteh Adjaben I, among a host of other dignitaries. Guests at the event were treated to a range of traditional music and dances from Adehyeman Cultural Troupe as they savoured refreshments made from a variety of Ghanaian recipes in the true Chibuku spirit of authentic African tradition.
Notes to editors:
About Accra Brewery Limited (A subsidiary of SABMiller plc)
Accra Brewery Limited (ABL), originally known as Overseas Breweries Limited, was established in 1931, becoming the first brewery in the then-Gold Coast. In 1975, the locally registered Accra Brewery Limited acquired Overseas Breweries' assets.
Today, the company is a public company engaged in the manufacturing, marketing and distribution of beer, sparkling soft drinks and non-alcoholic malt beverages. Its brands are household names across the country: Club Premium Lager, Club Gold Export Lager, Castle Milk Stout, Stone Strong Lager, Chairman Malt Liquor, Club Shandy, Redd's Fruit Fusion, Peroni Nastro Azzurro, Chibuku Shake Shake, Castle Milk Malt, Club Cola, Club Muscatella, Club Orange, Club Soda and Club Quinine Tonic.
ABL's mission is to own and nurture local and international brands that are the first choice of consumers and customers in Ghana.
About SABMiller plc
SABMiller plc is one of the world's largest brewers with brewing interests and distribution agreements across six continents. The group's wide portfolio includes global brands Pilsner Urquell, Peroni Nastro Azzurro, Miller Genuine Draft and Grolsch, as well as leading local brands such as Aguila, Castle, Miller Lite, Snow and Tyskie. SABMiller is also one of the world's largest bottlers of Coca-Cola products.
In the year ending 31 March 2011, the group reported US $4,491 million adjusted pre-tax profit and group revenue of US $28,311 million. SABMiller plc is listed on the London and Johannesburg stock exchanges.
Accra Brewery Limited
Tel/e-mail: (030 2688851-6)
Ms. Worlasi Seddoh
Corporate Communications Officer
Tel/e-mail: 030 2688851-6
This announcement does not constitute an offer to sell or issue or the solicitation of an offer to buy or acquire securities of SABMiller plc (the "Company") or any of its affiliates in any jurisdiction or an inducement to enter into investment activity.
This document includes "forward-looking statements." These statements may contain the words "anticipate," "believe," "intend," "estimate," "expect" and words of similar meaning. All statements other than statements of historical facts included in this announcement, including, without limitation, those regarding the Company's financial position, business strategy, plans and objectives of management for future operations (including development plans and objectives relating to the Company's products and services) are forward-looking statements. These forward-looking statements involve known and unknown risks, uncertainties and other important factors that could cause the actual results, performance or achievements of the Company to be materially different from future results, performance or achievements expressed or implied by such forward-looking statements. These forward-looking statements are based on numerous assumptions regarding the Company's present and future business strategies and the environment in which the Company will operate in the future. These forward-looking statements speak only as at the date of this announcement. The Company expressly disclaims any obligation or undertaking to disseminate any updates or revisions to any forward-looking statements contained in this announcement to reflect any change in the Company's expectations with regard thereto or any change in events, conditions or circumstances on which any such statement is based.
Any information contained in this announcement on the price at which the Company's securities have been bought or sold in the past, or on the yield on such securities, should not be relied upon as a guide to future performance.
Note, the news release was first published in its local market on [12/03/2012].