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Dorada supports the humour and the solidarity of the contest ‘The Laughing Song’ with a €1000 prize (Translation)

24 February 2012

- Compañía Cervecera's brand sponsors the contest, and seven groups will participate this year

- With this initiative, Dorada wants to support the solidarity of the contest and the proceeds will be donated to a soup kitchen in Noria Street

Santa Cruz de Tenerife, February 23rd, 2012.- Dorada, Compañía Cervecera de Canarias' brand will sponsor again this year the prize of the contest The Laughing Song, an event that combines humour and solidarity. The event will take place tomorrow, Friday, at 21:00, in the Guimerá Theater of Santa Cruz de Tenerife.

Dorada wanted to participate again in the organisation of the event with the donation, for the second time in a row, of €1000 for the Dorada Prize of the contest directed and organised by Manón Marichal, which has became one of the most visited events of the Chicharrero Carnival.

Humour and laughter will be predominant in a show with the participation of the following groups: Ni norte, ni sur, ni este, Los niños del pijama a rayas, La pandorga está llena de pejes verdes y de algún tamboril, La familia Monster, Los lejías, No tengo el Chichi pa farolillos, and Los sabanreños. These groups will be competing for the laughter of the audience.

Beyond its first goal, The Laughing Song wants to help the most disadvantaged groups. Since its beginning in 2006, the proceeds have been donated to La Milagrosa soup kitchen in La Noria street, with the goal of helping to the development of the social work carried out in such a place. Also, last year, the quantity of the Prize Dorada was added to the proceeds and donated on behalf of the winner group.

With this initiative, Dorada completes its support for the collaboration with the main activities of the Chicharrero Carnival. The brand has sponsored, for the second year in a row, the first prizes of interpretation and presentation in the street bands, krewes and musical groups of the Chicharrero Carnival.

Also, it has defrayed the expenses of the musical shows organised in Príncipe Square, and it has launched a limited edition of 270,000 aluminum bottles with three designs inspired by the most international celebration from Canarias and a fourth design dedicated to Los Indianos de La Palma
To this it has to be added 1,410,000 Dorada cans with a design inspired by the celebration.

About Compañía Cervecera de Canarias

Compañía Cervecera is one of the main national breweries and one of the main engines in the economical and social development in Canarias; it boosts the creation of almost 900 direct jobs and almost 7,000 indirect and induced jobs, it is shareholder of several companies in Canarias, and it gives priority to local supplies in order to carry out their production. The company, which is part of the international group SABMiller, has more than 300 business owners from Canarias among its shareholders, which are approximately 30% of the total and are represented with two members in the Board of Directors.

Compañía Cervecera produces its own brand of beers Dorada y Tropical, and under licence Carlsberg; it distributes international brands such as Pilsner Urquell, Peroni Nastro Azzurro, Miller Genuine Draft, Guinness and Kilkenny. Also, it has other beverages such as natural drinks Appletiser and the energetic Red Bull.

This SABMiller subsidiary news release has been translated from its local market language to English language for publication on We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist.

Note, the news release was first published in its local market on [23/02/2012].

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