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People Decide Who Gets 2.5 million CZK from Prazdroj to the People Programme in Moravia (Translation)

14 February 2012

Nošovice, February 13, 2012 - Nearly 10,000 people living in Northern Moravia sent their votes to support projects that competed for financial resources from the 10th annual Prazdroj to the People programme.  Nineteen organisations will receive financial aid from the package, worth 2.5 million CZK. The Lachia mixed choir Baška, who requested a total amount of 300.000 CZK for expenses needed to organise its International Choir Festival, received the biggest support.

A total of 82 projects competed for the contribution from the 10th annual Prazdroj to the People programme fund. The jury, comprised of important citizens from the region, selected 23 projects that were then submitted to a public vote. The final round was decided by votes from citizens of Frýdek-Místek, Třinec, Jablunkov, and Ostrava counties. They had a chance to support their favourites by a mail-in coupon found in Moravia-Silesia Today newspaper, via internet, or by sending a text message from the donors DMS.

Besides the 2.5 million CZK received from the Prazdroj to the People programme, the selected organisations received more than 37.000 CZK, sent as donations by the voting public.  Participants could vote in the form of a DMS text message, and thus together with the important points, also sent a contribution of 27 CZK to their favourite project for each text message sent.

"We are very pleased by the participation of private organisations, by public participation in the final voting, and by the cooperation of region representatives in the jury of the Prazdroj to the People programme.  Thanks to this fruitful cooperation, we were able to support 129 organisations from the Moravia-Silesia region with the amount of nearly 22 million CZK in the past 10 years," said Drahomíra Mandíková, Director of Corporate Relations and Communication at Plzeňský Prazdroj.

Thanks to votes from Plzeňský Prazdroj employees, it will be possible to buy a mowing tractor for the field in Dobrá. The jury also selected their own team with a unanimous vote for the purchase and installation of a handicap staircase platform at the Ostrava Zoo.

Among the projects receiving support are, for example, the elementary school in Jablunkov, Třinec Exercises with Children project, and traditional folklore ensemble Ostravička.

Successful projects of the 10th annual Prazdroj to the People Programme

Project Name: International Choir Festival Baška 2012
Applicant Name: Lachia Mixed Choir in Baška 
Programme Contribution: 300,000 CZK
DMS contribution: 13,662 CZK

Project Name: Our garden will be beautiful
Applicant Name: Elementary School and Preschool in Skalice
Programme Contribution: 285,000 CZK
DMS contribution: 2,052 CZK

Project Name: Mount Eight across the woods
Applicant Name: Elementary School in  Frýdek-Místek 
Programme Contribution: 205,000 CZK
DMS contribution: 891 CZK

Project Name: Oratory on the street - mobile clubhouse
Applicant Name: Salesian Centre of Free Time Don Bosco 
Programme Contribution: 100,000 CZK
DMS contribution: 5,211 CZK

Project Name: Handicapped children camp Stružielka 2012
Applicant Name: Rotary Club Ostrava 
Programme Contribution: 210,000 CZK
DMS contribution: 2,322 CZK

Project Name: Equipment for a new art and basket weaving workshop
Applicant Name: School of Life - day ward 
Programme Contribution: 80,000 CZK
DMS contribution: 1,053 CZK

Project Name: Celebrating Ostravička, guest and host of the festival
Applicant Name: Children folklore ensemble Ostravička 
Programme Contribution: 150,000 CZK
DMS contribution: 2,376 CZK

Project Name: Třinec exercises with children
Applicant Name: Třinec exercises with children - for fun and for health 
Programme Contribution: 140,000 CZK
DMS contribution: 0 CZK

Project Name: Ostrava ZOO for handicapped
Applicant Name: Ostrava Zoo 
Programme Contribution: 248,000 CZK
DMS contribution: 297 CZK

Project Name: Bees = life
Applicant Name: Czech Beekeepers Association 
Programme Contribution: 150,000 CZK
DMS contribution: 1,809 CZK

Project Name: Equipment upgrade of Mobile Hospice Ondrášek
Applicant Name: Mobile Hospice Ondrášek 
Programme Contribution: 60,000 CZK
DMS contribution: 1,296 CZK

Project Name: Education without borders
Applicant Name: Petr Bezruč Elementary school and Prechool in Třinec 
Programme Contribution: 130,000 CZK
DMS contribution: 918 CZK

Project Name: We are helping to live better!
Applicant Name: Silesia Dakonia 
Programme Contribution: 35,000 CZK
DMS contribution: 891 CZK

Project Name: Let's learn wood-carving basics
Applicant Name: Elementary school in Jablunkov
Programme Contribution: 30,000 CZK
DMS contribution: 189 CZK

Project Name: Let's swim for health and beauty
Applicant Name: Swimming team of Frýdek-Místek 
Programme Contribution: 50,000 CZK
DMS contribution: 648 CZK

Project Name: Music practice room
Applicant Name: Charity Ostrava 
Programme Contribution: 50,000 CZK
DMS contribution: 567 CZK

Project Name: Quality fields for everyone
Applicant Name: PE org. Eagles in Dobrá 
Programme Contribution: 132,000 CZK
DMS contribution: 1,134 CZK

Project Name: Improving the care of immobile clients
Applicant Name: Centre for Health and Social Services  
Programme Contribution: 90,000 CZK
DMS contribution: 918 CZK

Project Name: Standing against violence
Applicant Name: Civic Organisation of Beskydy 
Programme Contribution: 55,000 CZK
DMS contribution: 0

About the Prazdroj to the People programme in Northern Moravia:
- The Prazdroj to the People programme has been running in the region since 2002.
- 82 projects applied for financial aid this year.
- 2.5 million CZK will be divided among the 19 most successful projects.
- 9,338 people participated in the voting, awarding a total of 10,584 points. - Non-profit organisations received an extra 37.152 CZK, thanks to contributions sent via DMS.
- During the 10 years of its existence, nearly 22 million CZK from the programme were contributed, to the realisation of 129 projects.

Notes for editors:
- With a total sale of nearly 10 millions of hectolitres during the calendar year 2011 (including licenced productions abroad), and with  exports to more than 50 countries worldwide, Plzeňský Prazdroj Inc. is the preeminent beer producer in the region and the biggest exporter of  Czech beer.
- The 10 priorities of Plzeňský Prazdroj's sustainable development are: 1. A responsible alcohol consumption awareness campaign, 2. Conserving water, 3. Decreasing energy consumption, 4. Use of recycled and returnable packaging material, 5. A focus towards zero waste production, 6. Cooperation with partners who share the same business ethics and values, 7. Respect for human rights, 8. Support of the fight against HIV/AIDS, 9. Support of regional development, and 10. Transparent communication and clear business result accessibility.
- Plzeňský Prazdroj became the Most Responsible Company of 2011. The award for  responsible business conduct was announced for the eighth time by the Business for Society platform.
- For its social and civic responsibility in 2011, Plzeňský Prazdroj received the Regional Governor's Award. The award is announced by the Governor of the Moravia-Silesia region, together with the Chairman of Quality Council of Czech Republic
- During the fiscal year ending March 31, 2011, Plzeňský Prazdroj invested 103.65 million CZK into sustainable development. The company employs more than 200 full-time employees and indirectly creates more than 21,000 employment opportunities.
- Plzeňský Prazdroj Inc. is a member of SABMiller plc. group. Pilsner Urquell is the international flagship brand of the SABMiller brand portfolio.
- SABMiller plc. is one of the world's biggest beer brewing companies with beer brewing activities or distribution in more than 60 countries across six continents.

Jiří Mareček
Phone: +420 724 617 219

This SABMiller subsidiary news release has been translated from its local market language to English language for publication on We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist.

Note, the news release was first published in its local market on [13/02/2012].

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