Dorada sponsors the first prizes of the contests of the Carnival (Translation)
7 February 2012
- Interpretation and presentation prizes for bands, krewes and musical associations will be provided by the brewery.
- This sponsorship is in line with the programme of activities created by Dorada that also includes a special edition of aluminium bottles with carnival designs.
Santa Cruz de Tenerife, Febraury 3rd, 2012.- Dorada, brand of Compañía Cervecera de Canarias, will sponsor for the second year in a row the first prizes for the interpretation and presentation for bands, krewes and musical associations of the Carnival.
This initiative is in line with the agreement signed between the brand and Santa Cruz de Tenerife city hall, in which Dorada takes on the official sponsorship of the Santa Cruz de Tenerife Carnival.
The first of the contests will take place tomorrow, Saturday, and it will be for the musical associations. Last year the interpretation winner was Salsabor and the prize for presentation was Chaxiraxi.
Also, on the 10th, the final for adult bands will take place. Winners in the last edition were Los Diablos Locos in interpretation, and Las Hechizadas in presentation.
On February 11th, the contest for the krewes will take place. Last's year winner was Los Joroperos in both categories.
On the other hand, Compañía Cervecera de Canarias, through Dorada, will be the sponsor for the award The Laugh Song, on February 24th. In this edition, the winner was No tengo el Chichi pa' farolillos.
With this initiative, Compañía Cervecera wants to keep moving forward with the collaboration established with Santa Cruz de Tenerife city hall, as well as boosting the development of the most international celebration of the island and recognising the effort made by the groups throughout the year.
These actions of collaboration can be added to other initiatives that the firm has started these days, like the commercialization of a limited edition of 270,000 aluminium bottles of Dorada with designs representing the chicharrero carnival and the Santa Cruz de La Palma carnival, as well as 1,410,000 cans with a special design for these days.
About Cervecera de Canarias
Compañía Cervecera is one of the main national breweries and one of the main engines in the economical and social development in Canarias: it boosts the creation of almost 900 direct jobs and almost 7,000 indirect and induced jobs; it is shareholder of several companies in Canarias; and it gives priority to local supplies in order to carry out their production. The company, which is part of the international group SABMiller, has more than 300 business owners from Canarias among its shareholders, which are approximately 30% of the total and are represented with two members in the Board of Directors.
Compañía Cervecera produces its own brand of beers Dorada y Tropical, and under licence Carlsberg; it distributes international brands such as Pilsner Urquell, Peroni Nastro Azzurro, Miller Genuine Draft, Guinness and Kilkenny. Also, it has other beverages such as natural drinks Appletiser and the energetic Red Bull.
This SABMiller subsidiary news release has been translated from its local market language to English language for publication on www.sabmiller.com. We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist.
Note, the news release was first published in its local market on [03/02/2012].