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«Miller Brands Ukraine», WWF and GIZ review the first stage of the «Water Futures Partnership» project (Translation)

14 December 2011

The first stage of the international program «Water Futures Partnership», joint project of SABMiller, World Wildlife Fund (WWF) and German society of international collaboration (GIZ), has ended in the Ukraine. The project included an extensive research of regional watershed divides and their management. The research allowed inventing the methods of saving and improving the water resources of Donetsk region.

«Water Futures Partnership» is a global project launched in 2009 by SABMiller in partnership with prominent international organizations WWF and GIZ. The goal of the project is to develop and implement effective methods of long-term preservation of the water balance, in collaboration with local communities in the SABMiller branch territories. The program is already being implemented in Peru, South Africa and Tanzania. Similar SABMiller partnership initiatives have also been launched in Columbia, India and the US.

In the Ukraine, «Water Futures Partnership» project was launched in 2010 and at present it is being implemented in Donetsk region facing the long-term water resources preservation problem. According to the project experts' opinion, the main water problems of the region are the old infrastructure, water loss in the Severski Donets-Donbass canal and considerable seasonal river level fluctuations. The biggest issue is the pollution of Seveski Donets and Calmius rivers receiving all the sewage disposal of Donbass and Kharkiv regions.

The project participants also developed and proposed several solutions that differ technically and by the investment amount. For example, one of the effective and cost-efficient methods is using phytotechnologies, i.e. biological methods of water purification. More specifically, so called "bio-plateaus" should be created, i.e. reservoirs where pollutants are absorbed by living organisms, from bacteria to higher plants. This method, that does not require expensive equipment, has already been successfully used in some countries.


Additional information:
You can find out more details about this program and other SABMiller's sustainable development initiatives at on Sustainable Development page.

Contact details
Valeriya Zenkovich
Corporate Affairs Manager, Miller Brands Ukraine, a subsidiary of SABMiller plc
tel. +380 (62) 210-40-10 ext. 6225, mob. +380 (50) 470-64-25,

«Miller Brands Ukraine» is a subsidiary of SABMiller plc, one of the world leaders in brewing. It's been present at the Ukrainian market since 2008. «Miller Brands Ukraine» includes local brands «Sarmat» and and Zhygulivske, as well as well-known international brands: Miller Genuine Draft, «Zolotaya Bochka», Velkopopovicky Kozel, Amsterdam Mariner.

World Wildlife Fund (WWF) is an international non-profit organization. Its goal is to study, save and restore the environment and it has been active in more than 100 countries. WWF's mission is to prevent the growing degradation of the planet's natural environment and to create harmony between humans and nature. The main goal of WWF is to preserve biological diversity of the Earth. The additional information about the organization and its activities is available at

German Society of International Collaboration (Deutsche Gesellschaft für Internationale Zusammenarbeit, GIZ) is a government organization supporting international collaboration in sustainable development. The Society was created in 1975 by the Federal Ministry of Economical Cooperation of Germany (BMZ). It actively collaborates with the German government, European Commission, World Bank, UN and other international organizations, and provides technical help with the projects in healthcare, infrastructure development and education. The goal of the German Society for Technical Collaboration is to improve people's lives by creating favorable political, economical, ecological and social development in the globalization conditions. The additional information about the organization and its activities is available at

This SABMiller subsidiary news release has been translated from its local market language to English language for publication on We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist.

Note, the news release was first published in its local market on [12/12/2011].


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