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Sarmat offers a treat to Shakhtar fans to celebrate the first goal of their favourite team (Translation)

30 November 2011

The Sarmat brand invites all soccer fans to participate in their campaign, "A pint of Sarmat for free!"

The campaign is run at Shakhtar's fan club at Donbass Arena during the live airings of the Donetsk team's away games. In order to participate in the campaign, you just have to attend a live airing of any of Shakhtar's away matches and cheer for your favourite team among like-minded friends. Every guest who is 18 or older receives a free pint of Sarmat to celebrate the first goal of the "black and orange" team.

The soccer parties also hold contests with opportunities to win awards provided by Shakhtar. For example, before a match starts, guests are asked to predict its outcome, and during breaks they can play kicker (foosball) or answer soccer trivia questions.

"The favourite brands of the Donetsk region, Shakhtar and Sarmat, are united by their striving to be the best in their fields. Both legendary brands bring joy to their fans: Sarmat impresses by their European quality of beer, and Shakhtar provides excellent games with champions. It comes as no surprise that Sarmat and Shakhtar have been closely collaborating for years now", stated Valentin Kravchenko, trade marketing manager of Miller Brands Ukraine.  "Nowadays, none of the Shakhtar's home games at Donbass Arena happen without a traditional Sarmat pint. The ‘Pint of Sarmat for free!' campaign continues this nice tradition by offering fans a pint of their favourite beer during the team's away matches."

If you would like to join in watching live airings of away games with a pint of Sarmat, please find more information about Shakhtar's upcoming away games at the team's official site:

The "Pint of Sarmat for free!" campaign lasts until May 10, 2012.  


Contact details
Valeriya Zenkovich
Corporate Affairs Manager, Miller Brands Ukraine, a subsidiary of SABMiller plc
tel. +380 (62) 210-40-10 ext. 6225, mob. +380 (50) 470-64-25,

About SABMiller plc
SABMiller plc is one of the world's largest brewers, with brewing interests and distribution agreements across six continents. The group's wide portfolio of brands includes premium international beers such as Pilsner Urquell, Peroni Nastro Azzurro, Miller Genuine Draft and Grolsch, as well as leading local brands such as Aguila, Castle, Miller Lite, Snow and Tyskie.  SABMiller is also one of the world's largest bottlers of Coca-Cola products.

About Miller Brands Ukraine
PJSC Miller Brands Ukraine is a subsidiary of SABMiller plc. In July 2008 SABMiller plc acquired 99.84% of JSC Sarmat. At the end of 2010 the company changed its name from JSC Sarmat to PJSC Miller Brands Ukraine. The brand portfolio of Miller Brands Ukraine includes local brands like Sarmat and Zhygulivske, as well as well-known international brands: Miller Genuine Draft (imported), Zolotaya Bochka (Russian premium brand, produced in Ukraine under licence), Velkopopovicky Kozel (Czech premium brand, produced in Ukraine under licence) and Amsterdam Mariner (Dutch brand, produced in Ukraine under licence).

This SABMiller subsidiary news release has been translated from its local market language to English language for publication on We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist.

Note, the news release was first published in its local market on [29/11/2011].

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