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After six years in Peru Robert Priday leaves Backus

24 August 2011

- Appointed to SABMiller Europe
- The company is well positioned in the market with excellent results

Lima, August 23rd, 2011 - After almost six years, Robert Priday Woodworth, Managing Director of Unión de Cervecerías Peruanas Backus y Johnston S.A.A is leaving the Peruvian operation of SABMiller. Rob Priday has been appointed Managing Director of Kompania Piwowarska in Poland, with effect from October 1st, 2011. He will remain as Managing Director of Backus and member of the board of directors until September 30th, 2011.

Since his arrival to Latin America as Managing Director of the Honduras operation in 2001 and then heading the Peruvian operation, Rob Priday has played a key role in shaping the direction and culture of the organization in the region.

Under his leadership, Backus has accomplished excellent financial and market results. In the last five fiscal years, sales have grown 30.4% while market share in December 2005 was increased from 90.5% to the 92.4% as of July 2011, in a highly competitive industry. In addition, Backus achieved the first place in the assessment of SABMiller´s ten sustainable development priorities for all operations worldwide.

Karl Lippert, President of SABMiller Latin America mentioned after announcing this important appointment in Poland "His boundless energy, his furtive mind and his exemplary leadership will be sorely missed".

On the other hand, Rob Priday said "I leave Backus and Peru with great sadness. In these past years that I have lived here I have developed true fondness for both company and country. I feel that the mission was accomplished, since I leave behind an excellent and competent team; who will keep consolidating Backus leadership".

It is worth mentioning that Backus is considered by their different stakeholders, as one of the best companies in Peru in terms of reputation.

The announcement as to his replacement will be made in due course. 

For more information please contact:
Cecilia Quevedo
External Communications Backus
311 3000

This is a SABMiller subsidiary news release, it was first published in its local market on 23/08/2011.

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