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Miller Brands Ukraine invites singers and music lovers to participate in the AmsterdaMusic contest (Translation)

25 July 2011

July 22, 2011
Press release
AmsterdaMusic, a music contest sponsored by Miller Brands Ukraine, started in July 2011 in the Ukraine. Lavina Digital is a musical partner of the project.

AmsterdaMusic is a national indie music contest. The word "indie" is derived from "independent" and denotes non-commercial and non-mainstream musicians and music genres. The contest is sponsored by the beer brand Amsterdam Mariner.

Any Ukrainian bands and singers can participate in the AmsterdaMusic contest if they perform at least one original song. The winners will be determined by listeners' votes, hence beginners and professionals have an equal chance of winning the contest. To participate in the contest, register at and upload a maximum of three original musical pieces.

There are three categories in the contest: Indie Rock, Indie Pop and Indietronica. Winners in each category will be awarded a prize according to their music genre.  Indietronica winners will receive KRK Systems studio monitors, Indie Rock winners will be awarded a Fender Road Worn Player Stratocaster guitar, Indie Pop winners will get a Shure KSM electronic microphone. Besides the main prize for their category, each winner will also be awarded a single recording contract with Lavina Digital.

The winners of the contest will be determined in an open vote by the site visitors. To vote for their favourite songs, the site visitors will have to sign in using their personal profiles on Facebook or Vkontakte. Each visitor may vote for as many songs as desired, but only once for each song.

Sign in is not necessary to listen to the songs. There is open access to all participating tracks, which are available through a built-in music player for those interested in being introduced to Ukrainian non-commercial music.

"The idea for launching the AmsterdaMusic contest came to us through the Amsterdam Mariner brand concept," states Lessia Stekhun, marketing manager of Miller Brands Ukraine. "Amsterdam Mariner is the beer of trendsetters choosing their own paths and creating new things. Indie musicians do exactly this by creating free independent music."

The contest is open till the end of the day on September 12, 2011. Winners will receive awards on September 18 at Art-Club 44 in Kiev.

Contact details
Valentin Boinitsky
Head of Corporate Affairs, Miller Brands Ukraine, a subsidiary of SABMiller plc
tel. +380 (44) 393 2676 ext. 6732, mob. +380 (50) 312 0244,

About SABMiller plc
SABMiller plc is one of the world's largest brewing companies, with brewing interests and distribution agreements across six continents. The group's wide portfolio of brands includes premium international beers such as Pilsner Urquell, Peroni Nastro Azzurro, Miller Genuine Draft and Grolsch, as well as leading local brands such as Aguila, Castle, Miller Lite, Snow and Tyskie.  SABMiller is also one of the world's largest bottlers of Coca-Cola products.

 About Miller Brands Ukraine
PJSC Miller Brands Ukraine is a subsidiary of SABMiller plc. In July 2008 SABMiller plc acquired 99.84% of JSC Sarmat. At the end of 2010 the company changed its name from JSC Sarmat to PJSC Miller Brands Ukraine. The brand portfolio of Miller Brands Ukraine includes local brands like Sarmat and Zhygulivske, as well as well-known international brands: Miller Genuine Draft (imported), Zolotaya Bochka (Russian premium brand, produced in the Ukraine under licence), Velkopopovicky Kozel (Czech premium brand, produced in the Ukraine under licence) and Amsterdam Mariner (Dutch brand, produced in the Ukraine under licence).

About Amsterdam Mariner
Amsterdam Mariner - a licenced brand from the global portfolio of SABMiller plc,  a classic European lager with light refreshing bitterness, 4.5% alc. and 11.2% density. Brewed under licence from Grolsch International B.V., Netherlands.

This SABMiller subsidiary news release has been translated from its local market language to English language for publication on We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist.

Note, the news release was first published in its local market on [22/07/2011].

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