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The taste of Amsterdam Mariner beer was rated highly by the experts of the International Taste&Quality Institute (Translation)

14 June 2011

Amsterdam Mariner beer, produced by «Miller Brands Ukraine», the subsidiary of SABMiller plc, received an award for excellent quality at the Superior Taste Award contest in Brussels (Belgium), organised by the International Taste&Quality Institute (iTQi). The independent jury included 140 chefs and sommeliers, members of 12 prestigious professional European associations, gave high ratings to the organoleptic qualities of the product: its taste, aroma, aftertaste, appearance and colour.

Any brands producing retail food and drinks are invited to participate in the Superior Taste Awards. In 2011, 906 products from over 80 countries participated in the contest.

The rules of storing and serving the product submitted for the contest are very close to the requirements stated on the package. It allows us to realistically simulate the real-life product consumption.

Every product is evaluated based on its individual taste qualities, not in comparison with other products in the same category. The jury members evaluate the organoleptic qualities of the product by blind tasting, concentrating on the pleasure received during consumption. Only products with the minimum organoleptic score of 70% are eligible for the Superior Taste Award.

"We are very pleased that our new licensed product, Amsterdam Mariner, which we started to produce in the Ukraine in October 2010, was so highly assessed at a prestigious international contest," states Igor Tikhonov, general manager of  «Miller Brands Ukraine». "A stylish modern brand, Amsterdam Mariner was selected by us, from the rich international portfolio of the parent company, as a product most in keeping with the taste requirements of the Ukrainian consumers. We are glad that its launch at the Ukrainian market is accompanied by the unqualified recognition of its high quality by the independent jury of world experts".

Amsterdam Mariner is produced in the Ukraine under a licence of Royal Grolsch Breweries N.V. (Netherlands).
 
For the additional information, please contact:
Valentin Boynitski
Corporate Relationships Manager
«Miller Brands Ukraine», SABMiller plc subdivision
Tel.: +380 (44) 393-26-76 (ext. 67-32)
Mob.: +380 (50) 312-02-44
e-mail: valentin.boinitsky@ua.sabmiller.com

About SABMiller plc

SABMiller plc is one of the biggest brewing companies in the world, producing and selling beer on six continents. The vast portfolio of the group includes premium international brands like Pilsner Urquell, Peroni Nastro Azzurro, Miller Genuine Draft and Grolsch, as well as leading local brands Aguila, Castle, Miller Lite, Snow, Tyskie and others. SABMiller is also one of the largest packagers of Coca-Cola products in the world.

About Miller Brands Ukraine

«Miller Brands Ukraine» is a branch of SABMiller plc. In July, SABMiller plc acquired 99.84% shares of tye closed corporation «Sarmat». In late 2010 the company changed its name to «Miller Brands Ukraine». The «Miller Brands Ukraine» portfolio includes local brands «Sarmat» and «Zhigulevskoye» and also popular international brands: Miller Genuine Draft (imported), «Zolotaya Bochka» (Russian premium brand, produced in the Ukraine under a licence, Velkopopovický Kozel (Czech premium brand, produced in the Ukraine under a licence, Amsterdam Mariner (Dutch brand, produced in the Ukraine under a licence.

International Taste&Quality Institute (iTQi)

International Taste&Quality Institute is a leading international independent union of chefs and somelliers, experts in assessing  food and drinks.

The jury includes representatives of 12 famous culinary associations, including Maitres Cuisiniers (France and Belgium), Academy of Culinary Arts (Great Britain), Hellenic Chefs' Association (Greece), Académie Culinaire of France, Verband der Köche Deutschlands (Germany), Jeunes Restaurateurs d'Europe (France),  Federación de Asociaciones de Cocineros of Spain (Spain), Federazione dei Cuochi Italiana (Italy), Portuguese Chefs Association (Portugal), Årets Kock of Sweden (Sweden), Euro-Toques International and also Association de la Sommellerie Internationale, ASI.

The Superior Taste Awards demonstrate the international recognition of the product based on the results of the blind tasting for taste and quality by the competent jury. Additional information is available on http://www.itqi.com/en 

This SABMiller subsidiary news release has been translated from its local market language to English language for publication on www.sabmiller.com. We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist.

Note, the news release was first published in its local market on [09/06/2011].

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