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Another recognition of a Hungarian beer at an important international competition (Translation)

1 June 2011

We are happy to announce that Hungarian beer has yet again won a price at the international Monde Selection championship. The Dreher Breweries Ltd. entered its brand Kőbányai at the world's oldest and most notable competition, where it was awarded the gold medal.

"Kőbányai's gold medal this year continues the great tradition of Dreher Breweries Ltd.'s performance at the Monde Selection competition," said Péter Kerekes, marketing director of Dreher Breweries Ltd. "Our Kőbányai is the fourth largest beer sold on the market, which proves that Hungarian customers appreciate quality and tradition as it is not the first time the beer has won the gold medal at the Belgian competition. Summer is approaching and our customers are looking for some quality refreshments, which is why the Dreher Szomjoltóság's troops are about to leave for the Kőbányai beer special districts, accompanied by a media campaign and a string of events. We are going to focus on one of the main values of this brand for the rest of the year: its refreshing nature," added Péter Kerekes.

Each year, more and more products take part in this competition hoping to win the jury's recognition. This year 2,450 products from over 80 countries entered the contest. Beer is one of the most popular categories. Each year more than 200 brands compete for the gold medal. Brewers, Michelin-star-winning chefs, master sommeliers, nutritionists and the most important organisations in the beer industry took part in the judging of the beers.

"The success of Kőbányai is due to Dreher Breweries' commitment to quality. To us, the most important policy is that our products represent the highest quality. This principle defines the whole operation of our company: the selection of ingredients, the brewing itself, the distribution and the communication with consumers. We are proud of our gold medal from the Monde Selection and of the first prizes won by our products since 1980, which we consider an acknowledgement of our dedication to quality," said Lóránt Sándor Kovács, business development director of Dreher Breweries Ltd.

The company has been participating in the competition since 1980 and it has been awarded 66 medals in the past 31 years, out of which 49 are gold, 13 silver and 4 bronze. Last year, the product Dreher Classic has won the International High Quality Trophy, which is awarded after three consecutive gold medals.

The Monde Selection prize:

The Monde Selection was founded in 1961 and is aimed at finding the world's greatest products, which are awarded two gold, one silver and one bronze medal in eight overall categories. The products are judged according to 20 different parameters using different assessment methods, from strict laboratory analysis to testing through the five senses. This means that tasting and analysis are equally important.

For more information on our award-winning products and the Monde Selection prize and entering the contest, please contact us at the following addresses:

Jani Kinga
Senior PR consultant
ACG PR
E-mail: jani.kinga@acg.hu
Tel.: + 36 30 417 41 24

Simon Katalin
Senior PR specialist
Dreher Breweries Ltd.
Tel.: +36 1 432 9920

This SABMiller subsidiary news release has been translated from its local market language to English language for publication on www.sabmiller.com. We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist.
 
Note, the news release was first published in its local market on [31/05/2011].

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