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SABMiller promotes journalism excellence in East Africa

22 March 2011


News Release
March 21, 2011 Kampala

SABMiller pic, the world's second largest brewer and parent company of Nile Breweries Limited (NBL), has announced today that in 2011, it will become a co-sponsor of the David Astor Journalism Awards Trust to promote, strengthen and support independent journalism in Africa.

The award underscores the commitment of the global brewer and its African subsidiaries to transparency by, among other things, being open to the media and promoting journalism excellence.

SABMiller's group journalism award co-sponsorship comes two weeks before Nile Breweries Limited unveils its own annual award for "Exceptional Journalism," in Uganda.

"We aim to recognize and modestly reward unique journalism works," said Onapito Ekomoloit, NBL Corporate Affairs Director.

Established in 2006, the David Astor Journalism Awards Trust runs an awards programme in East Africa, searching and investing in exceptionally promising young African print journalists working in English. SABMiller's contribution will support the 2011 programme which currently operates in Kenya, Tanzania and Uganda and focuses on the professional development and long-term career support of the next generation of media leaders in East Africa. The awards were endorsed by Nelson Mandela in 2008 who called them 'a fitting and meaningful way' to honour David Astor, the late editor of The Observer newspaper in London and a lifelong supporter of human rights.

The award winners take part in a three month professional development programme, tailored to their particular interests, involving secondments to newspapers in the UK and South Africa later on this year. They also automatically become career long members of the David Astor Journalism Awards peer-support network and each receives a nominal cash award of $500.

SABMiller is one of Uganda's major investors with two subsidiaries namely; Nile Breweries Limited and Rwenzori Bottling Company, operating directly in 16 countries with an interest in a further 18 through a strategic alliance with the Castel Group. It is a major investor on the continent, and its subsidiaries in Africa run a number of local initiatives in support of enterprise development; skills and people development; and health promotion programmes.

"A vigorous, independent and talented media has a major role to play in promoting and securing good governance in Africa. It can be a crucial bulwark to democratic values, to defending human rights and in contributing to the socio-political development of the region. We are proud to be associated with an initiative which has the potential to leave such a positive and lasting legacy," commented Mark Bowman, Managing Director, SABMiller Africa.

Kampala Office
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This is a SABMiller subsidiary news release, it was first published in its local market on 21/03/2011.

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