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Pilsner Urquell is primary partner for Prague Food Festival 2011 (Translation)

8 February 2011

 

PRESS RELEASE

Prague, February 7th, 2011 - For the third year in a row, Pilsner Urquell partners with the Prague Food Festival 2011, a unique and prestigious gourmet event. This relationship comes naturally, as the premium lager Pilsner Urquell has been supporting superior gastronomy for many years, and that is exactly what the Prague Food Festival stands for.

"The Pilsner Urquell brand supports partners and projects that cultivate the Czech gastronomical environment. That is why we became the sponsor for the Prague Food Festival 2011, the most prestigious gourmet event in the Czech Republic. We are very proud of this natural marriage of exquisite cuisine and quality beer," says Karel Kraus, manager at the Pilsner Urquell brand.

Pilsner Urquell has become the principal sponsor of the annual festival, which is in its fifth year. Another pilsner beer available to taste at the Prague Food Festival is the seasonal Master, in all three variations - Master gold, Master semi-dark and Master dark.

"My grandfather, who came from Olomouc, laid asphalt and was a hard worker and a good man. He worked a lot and, at that time, made enough money. When he ordered his ""Pils," it was just like a holiday, a prayer and a way of giving thanks to God for the gifts he provided for us. Since my childhood, premium lager Pilsner Urquell is set in my memory as the best and most excellent beer. I know this now from my own experience, and I am glad that this important family gem from the silver jewels of our country is going to be present at this year's festival, which takes place in May in the Royal Garden of Prague Castle. It is here it actually belongs," says Pavel Maurer, the founder of the Prague Food Festival.

The fifth annual Prague Food Festival will be a three-day long celebration of the culinary arts, with local chefs, manufacturers of fine beverages, and the beauty of the city of Prague. This event takes place between May 27th through May 29th, 2011, in the Royal Garden and the Prague Castle Ballroom. Visitors will be able to taste local and exotic gourmet specialties from 30 top restaurant masters.

For more info contact:
Vladimír Jurina, Pilsner Brewery, tel. 724 617 219

Notes for editors:

- With total sales of over 250 million gallons in the year 2009 (including licensed production abroad), and with exports to over 50 countries around the world, Pilsner Brewery is one of the leading beer manufacturers in the region, and the largest exporter of Czech beer.
- Pilsner Brewery Corporation is a member of the global SABMiller plc group and Pilsner Urquell is an international leader for SABMiller plc brand portfolio.
- SABMiller plc is one of the world's largest brewing companies, with beer operations and exports to more than 60 countries across six continents. The group of SABMiller brands includes major international labels like Miller Genuine Draft, Peroni Nastro Azzurro, Pilsner Urquell and nearly 200 successful regional and national brands.


This SABMiller subsidiary news release has been translated from its local market language to English language for publication on www.sabmiller.com. We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist.

Note, the news release was first published in its local market on [07/02/2011].

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