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SABMiller reveals Europe’s most popular beer drinking destination

12 November 2010

SABMiller today publishes research into beer drinking culture around Europe. The findings include:

- Britain is the biggest round-buying nation, with 82% of people saying that they buy beer in rounds - three times more than in Germany, where drinkers prefer to pay for their own drinks individually

- British bosses are amongst the most sociable in Europe - and the most generous, whereas French bosses are the least likely to ever go out for a beer with their teams

- British women are big believers in equality - more than half think that men and women should split the beer tab on a date

Read the full report here

Prague, Amsterdam and Berlin have been named the top European destinations for a beer, according to a new report into European beer drinking culture by SABMiller, one of the world's largest brewers.

The report, ‘Whose Round?' which was researched across 12 European countries, found that 20% of all respondents named Prague as their top city for a beer, although Brits chose London, followed by Dublin, as their beer-drinking destination of choice.

Prague was chosen as the top city by respondents from five countries and was particularly popular with beer drinkers from its Eastern European neighbours. Second placed Amsterdam trailed with 13% of the vote. London was fifth overall, proving most popular with Romanian, Czech and Dutch drinkers - as well as Brits.

As well as the British; Dutch, Germans and French beer drinkers all showed their national pride by voting their own capital the top place for a pint. Propping up the bottom of the league table were Bucharest, Bratislava and Warsaw, landing only 1% of the vote each.

Nigel Fairbrass from SABMiller said: "It is no great surprise that Prague is the most sought-after city for Europeans to enjoy a pint; the Czech Republic produces some of the world's finest beers and is home of the original Pilsner, Pilsner Urquell. Equally it's interesting to note that Brits don't think London can be beaten when it comes to beer."

‘Your Round?' surveyed a range of beer drinking cultural trends across Europe, including which countries are most likely to socialise after work - and which have the most generous bosses; which nation of men are most likely to expect a woman to pay her way on a date; and the celebrities that Europeans would most like to go for a beer with.


Great Britain, Romania and Italy have the most generous bosses when it comes to buying beer whilst French bosses are the most misérables. The Dutch are the least likely to go out drinking with
colleagues (34%) but when they do, they have the most generous bosses, with 37% saying that their boss will sometimes or always stand a round.

Brits' choice of celebrity beer drinking buddies were Cheryl Cole and Stephen Fry, whilst Barack Obama and Angelina Jolie were the most popular across Europe.

ENDS

Enquiries
Bianca Shevlin
Corporate Media Relations Manager
SABMiller plc
t: +44 20 7659 0172

Notes to editors 

SABMiller plc is one of the world's largest brewers with brewing interests and distribution agreements across six continents. The group's wide portfolio of brands includes premium international beers such as Pilsner Urquell, Peroni Nastro Azzurro, Miller Genuine Draft and Grolsch, as well as leading local brands such as Aguila, Castle, Miller Lite, Snow and Tyskie. SABMiller is also one of the world's largest bottlers of Coca-Cola products.

In the year ended 31 March 2010, the group reported US$3,803 million adjusted pre-tax profit and group revenue of US$26,350 million. SABMiller plc is listed on the London and Johannesburg stock exchanges.

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