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Cerveza Cusqueña gets important recognition at the International Beer Challenge 2010 (Translation)

5 November 2010

 

New recognition for Peru's Premium brand

- Cusqueña Regular and Malta won awards in London due to their taste and superior quality.
- It is the first Peruvian beer to receive this important recognition.

Lima, November 3, 2010 - Cerveza Cusqueña, Peruvian Premium brand, obtained three important recognitions in the XIV edition of the International Beer Challenge 2010, one of the biggest and most prestigious competitions of the brewing sector worldwide.

Cusqueña Regular got a gold medal in the Packaging Design category because of its details and quality. It stood out amongst the world's six best ones. Cerveza Cusqueña Regular and Malta also received two recognitions because of their taste and superior quality.

The event's jury was made up of 46 of the most expert beer tasters of the world. It is worth mentioning Jeff Evans' participation, who is one of the most publicly recognized beer tasters.

It should be emphasized that for a beer to be selected in this contest, it must comply with a series of requirements, such as: quality, taste, body, packaging design and consumer preference, besides being nationally and internationally consolidated.

In this way, Cerveza Cusqueña continues being part of the Premium category. In addition, it has added one more award to the 18 already won. Without a doubt, these awards acknowledge the effort and quality of its elaboration. Cerveza Cusqueña is the only Peruvian beer that uses 100% pure barley and Saaz hops, which are the finest in the world and the reason for its body, aroma and pure beer taste.

About International Beer Challenge:

Every year this organization gathers the most renowned beer experts who, after an exhaustive evaluation process, award the world's best beers. Then, together with their strategic partners, they promote the winners at different locations around the world.

For more information, please contact:
Cecilia Quevedo/ Dora Vallejos
Comunicaciones Externas Backus - 3113000
Yohana Medina-Karin Acevedo
LLORENTE & CUENCA - 222-9491 Anexo 225

This SABMiller subsidiary news release has been translated from its local market language to English language for publication on www.sabmiller.com. We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist.

Note: This news release was first published in its local market on 03/11/2010.

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