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Cerveza Cusqueña receives another international recognition (Translation)

11 August 2010

 

Given by the International Taste & Quality Institute (ITQI)

- It receives the Superior Taste Award for its Cusqueña Blanca and Malta presentations.
- Cerveza Cusqueña has also received other recognitions such as the Australian International Beer Awards, Monde Selection and World Beer Championship


Lima, August, 09 2010. For the fifth consecutive year, Cerveza Cusqueña, Peru's premium beer, has received recognition from the International Taste & Quality Institute (ITQI) of Belgium. This time it was given the Superior Taste Award for its Cusqueña Blanca and Malta presentations. This award is very important since it honours the international premium quality of this Peruvian brand.

The Superior Taste Award given by the ITQI is a renowned award that certifies product quality. Cerveza Cusqueña is the first Peruvian beer that has received such an important award and recognition.

"Cerveza Cusqueña is a source of joy for Peruvians. Not only has it received international awards but it has also been widely accepted in the most demanding international markets," stated Javier Neyra, Cusqueña's brand manager.

The International Taste & Quality Institute of Brussels, Belgium, is the leading independent organisation dedicated to evaluating beer taste. ITQI judges work in association with 12 prestigious European institutions from countries such as France, Belgium, Spain and Italy, among others.

It is worth mentioning that Cerveza Cusqueña has been receiving this annual recognition from such a demanding group of judges since 2006.

Unión de Cervecerías Peruanas Backus y Johnston continues strengthening its internationalisation strategy through its Cusqueña brand. The company aims to place its beer brands among the preferred brands in the world.

For more information, please contact:
Cecilia Quevedo / Dora Vallejos
Comunicaciones Externas Backus
311-3000
Karin Acevedo
LLORENTE & CUENCA
222-9491

This SABMiller subsidiary news release has been translated from its local market language to English language for publication on www.sabmiller.com. We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist.

Note, the news release was first published in its local market on [09/08/2010].

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