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Brewing commences at the new Bluetongue brewery today

21 June 2010

Tuesday 22nd June 2010; Pacific Beverages is proud to announce the commencement of brewing today at its new $120m Bluetongue Brewery in Warnervale. The brewing team "flicked the switch" at 7am this morning to initiate the ‘Mash-In' process where malt is mixed with hot water to start the beer making process.

The site has impressively taken only 18 months to become operational and boasts global state-of-the-art brewing technology, enabling Bluetongue Brewery to brew a wide variety of beer styles.

Bluetongue's Brewmaster, Dermot O'Donnell says, "Starting up the brewery was such an exciting moment for the brewing team today. The 2 years of intense planning, hard work and around the clock commitment from the team seem to have paid dividends and we have had a successful start to the brewing process.

"I am thrilled to be a part of the new Bluetongue Brewery team, which has enormous potential to brew the highest quality beer brands. Pacific Beverages has created a very flexible brewery, which can brew a variety of beers ranging from traditional European lagers to modern American and Australian beer styles. The Brewery has significant brewing expertise with brewers from the original Bluetongue Brewery combining with the international expertise that the SABMiller team bring."

O'Donnell explains, "The Bluetongue Brewery is unique in its design because it has twin-stream brew houses - a large and a small one under one roof, which allow for brewing flexibility to suit consumer and customer demand.

"You can be assured that the new Bluetongue Brewery has been engineered for taste, quality and flexibility. As an example, no one in Australia is utilising decoction technology to make traditional European lagers. This is a mashing technique that intensively extracts malt flavours to produce fuller flavoured beer.

"We are also using genuine draught sterile filtration, which is a special technique developed to maintain freshness and brightness in beer; the sort of beer that brewers love to drink. The centrifuge technology, which uses centrifugal force to separate the final yeast from beer post fermentation, enables ultimate beer clarity and polishes the beer to perfection.  Sterile filling means the beer is not heat pasteurised and results in that wonderful brewery fresh taste that will make our beers unique."

Peter McLoughlin, CEO of Pacific Beverages, says "The commencement of brewing at the Bluetongue Brewery marks the end of the construction phase, the start of our commissioning phase and a huge opportunity for Pacific Beverages here in the Australian market. Everyone on site is very excited to see product flowing through the system, and of course the anticipation doesn't stop there as we are all anxious to taste the first beer once it comes through packaging at the end of July.

"Pacific Beverages has been able to capitalise on the skill and expertise of both its parent companies, SABMiller and Coca-Cola Amatil. The new brewery is very important to us as we were running out of capacity at the existing Cameron Park site. It also gives us the opportunity to brew both the domestic and International brands within our current portfolio, as well as other brands from the SABMiller portfolio worldwide. From a consumer perspective, the brewery allows us to provide fresh beer and draught formats."

Pacific Beverages has cornered 10 percent of the premium beer market since its creation four years ago and the brewery has been designed in a modular format to allow expansion as the company develops in Australia.

In addition, the brewery will be one of the most environmentally sustainable breweries globally. The sustainable initiatives have focused on six key areas namely water and energy consumption, product packaging usage, waste generation (water and solids), atmospheric emissions and considered land use. The largest investment has been in the water recovery plant, which utilises the most modern technology including an anaerobic methane reactor, aerobic (membrane biological reactor) and reverse osmosis treatments to produce high quality reusable water. This recycled water will be channelled in to the general maintenance of the brewery including wash down and cleaning, boilers, refrigeration, staff amenities and fire water top-up that results in water usages equalling about half the global average. The Brewery has also invested in storm-water harvesting to capture 900,000 litres for later supply to help sustain the much needed water for the future Porters Creek scheme.

Peter McLoughlin expands on the sustainability credentials, "From an energy perspective, we are in a position to recover the methane from the anaerobic part of the water plant and feed it into a methane boiler. When the boiler is operating at a full head of steam we will get a 15% reduction in energy. Combining this with all the other sustainability measures we have implemented across the brewery, such as flash pasteurisation and dry bottle conveyors, our carbon footprint has been substantially reduced".

Bluetongue Brewery will hold a media launch event for the ‘First Taste' on Thursday 29th July at 10am at the new brewery, which will host CCA and SABMiller executives John Singleton, some of the original founders of the Bluetongue brand and a celebrity guest to taste the first beer off the packaging line.


Alana Stack: / 02 9368 4502 / 0412 859 410

About Bluetongue Brewery
Bluetongue Brewery was founded in 2003 by four entrepreneurs who set out to create a premium Australian beer with the iconic stamp of their local region. The original Bluetongue Brewery is located in the Hunter region at Cameron Park, where a team of passionate local brewers oversee the creation of the Bluetongue range of beers. After being purchased by Pacific Beverages in 2007, the brand continues to grow in popularity. Pacific Beverages, the joint venture Company formed by Australia's largest non-alcoholic beverage company Coca-Cola Amatil (CCA) and global brewer SABMiller, has invested $120 million into the construction of the new brewery which will be fully operational by mid 2010. The $120 million Bluetongue Brewery, which will have an initial annual capacity of 50 million litres, expandable to 100 million litres over time, will be the State's second largest brewery.

Fast Fact about the Brewery: Bluetongue Brewery will produce up to 1 million bottles a day. When at full capacity and each day's production of bottles, placed end to end, would stretch 109 km.

About Pacific Beverages Ltd
Pacific Beverages, a joint venture between CCA and SABMiller, was formed in 2006 and began importing, selling and distributing premium beer brands, including Peroni Nastro Azzurro, Miller Genuine Draught and Pilsner Urquell, joined later by Miller Chill and Grolsch. In December 2007 Pacific Beverages acquired Bluetongue Brewery and its stable of Australian premium beers, including Bluetongue Premium Lager and Bondi Blonde. In its four year history, Pacific Beverages has grown market share of premium beer in Australia from 3.6% to 10%.

About SABMiller
SABMiller plc is one of the world's largest brewers with brewing interests and distribution agreements across six continents. The group's wide portfolio of brands includes premium international beers such as Pilsner Urquell, Peroni Nastro Azzurro, Miller Genuine Draught and Grolsch, as well as leading local brands such as Aguila, Castle, Miller Lite, Snow and Tyskie.  SABMiller is also one of the world's largest bottlers of Coca-Cola products.
In the year ended 31 March 2010, the group reported US$3,803 million adjusted pre-tax profit and group revenue of US$26,350 million. SABMiller plc is listed on the London and Johannesburg stock exchanges.

About Coca-Cola Amatil (CCA)
CCA is the largest non-alcoholic beverage company in the Asia-Pacific region and one of the world's top five Coca-Cola bottlers. CCA operates across 5 countries - Australia, New Zealand, Indonesia, Fiji and Papua New Guinea. In the past 7 years CCA has diversified its portfolio of products to include water, sports drinks, fruit juices, coffee, iced teas and SPC Ardmona packaged fruit and vegetable products.
CCA produces the Australian market's number one cola brand - Coca-Cola; Australia's two top-selling non-sugar colas, diet Coke and Coca-Cola Zero; the number one bottled water brand, Mount Franklin and the number one sports beverage, Powerade.
CCA entered the premium alcohol market in Australia in August 2006, when it announced the formation of Pacific Beverages, its 50:50 joint venture with global brewer SABMiller, to market and distribute premium beers Peroni Nastro Azzurro, Miller Genuine Draught, Miller Chill, Pilsner Urquell and Grolsch in Australia and New Zealand.
In 2006, CCA also formed an agreement with global spirits distributor Maxxium, to sell and distribute premium spirit brands, including Remy Martin Cognac and Jim Beam.
In April 2007, CCA began manufacturing Australia's best-selling RTD, Jim Beam and Cola. In September, it launched a new, low sugar RTD, Jim Beam and Zero Sugar Cola. In December 2007 Pacific Beverages acquired Australian premium beer brands Bluetongue Premium Lager and Bondi Blonde.


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