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Half a Million Polish Zloty from Kompania Piwowarska to Assist the Socially Excluded (Translation)

3 June 2010

The 5th edition of the contest "Warto być za!" has been launched. Half a million Polish zloty may be won to fight social exclusion. Kompania Piwowarska is the organiser of this initiative and has so far contributed 5 M zloty to support public benefit organisations, thus assisting nearly twelve thousand people.

For the fifth time, Kompania Piwowarska S.A. announces a competition to subsidise projects assisting individuals and groups socially excluded due to poverty, geared towards public benefit organisations. Any NGO is eligible to enter the competition. The winning projects will be partially sponsored, jointly, up to the amount of half a million PLN.

"The competition procedure is designed in such a way as to build a partnership and foster cooperation between Kompania Piwowarska SA and the so-called III Sector," comments Małgorzata Walędzińska, coordinator of the initiative on behalf of KP S.A. "Between May 7 and July 16, all public benefit organisations registered in Poland may send their projects to us with a request to be partially subsidised in the amount of 100 or 50 K PLN. The applications will then be evaluated by the experts and the Programme Board. The final 15 will be subject to public opinion voting. This way we also mobilise local communities to participate," she adds. 

Assistance through the Programme "Warto być za!"
Nearly 270 organisations have participated in the four editions of the competition of projects "Warto być za!" They initially competed in four, and later in two financial categories of 50 and 100 K zloty. The proposals were addressed to various social groups, including the unemployed, the handicapped, single mothers, and children and young adults from neglected environments.

"<Warto być za!> is our own original idea for how to help socially excluded people. We are fully aware that as a strong representative of the business sector, we are responsible for our environment. Through that programme, since the year 2007, we have contributed the sum of 5 M zloty to various assistance programmes. These are concrete monies that have improved the living conditions of some 11,500 people," says Paweł Kwiatkowski, Spokesman of Kompania Piwowarska.

See the film on "Warto być za!"

Debate on Poverty
On May 7, the official inauguration of the 5th edition of the contest of projects "Warto być za!" took place in Warsaw. It became a good occasion for the debate of experts titled "Various degrees of poverty: Different strategies of counteracting social exclusion in select Polish regions." Professor Jolanta Szaban and Editor Małgorzata Kolińska-Dąbrowska were among the panellists. The debate of experts was started by Anna Bieńkuńska from the Department of Labour and Living Conditions of the General Statistical Office in Poland. According to its data, poverty in Poland varies regionally.
"Relatively speaking, families that live in villages and small towns most often suffer from poverty and the index of poverty threat in the country is twice, and in the case of extreme poverty three times higher than in the cities," said Bieńkuńska.

Map of Polish Poverty
The map of poverty index in separate provinces has looked the same for a number of years. The worst situation is observed in the eastern part of Poland. Although the index of relative poverty threat in Poland matches the EU average and stays at 17%, it is because Poland belongs to the group of countries characterised by the lowest level of poverty.
The survey by PENTOR shows that the notion of "social exclusion" is familiar only to 43% of Polish society. The awareness of the phenomenon's existence and familiarity with the term depend on the level of education.  "Social exclusion" is familiar to only 28% of Poles with elementary education, and it specifically concerns that particular group the most.
Together with the improvement of living conditions and growth of economic prosperity, the fear of poverty diminishes. As much as 42% of respondents are definitely no longer afraid of poverty.
"It is an optimistic result and a noticeable improvement compared to the year 2006, when only 29% of respondents expressed such an opinion," comments Director Andrzej Olękiewicz of Pentor Research International.

More information on the initiative can be found on

To the Editor:

Kompania Piwowarska - leader of the brewing industry in Poland
Kompania Piwowarska is the biggest brewing enterprise in Poland. Several centuries of experience in the brewing industry, state-of-the-art technology and the rigorous observance of the norms of production on the world-class level guarantee the highest quality of the product. The company offers, among others, the most popular Polish brands: Tyskie, Żubr, Lech, Dębowe Mocne, Redd's, as well as international premium brands like Pilsner Urquell, Grolsch and Peroni Nastro Azzurro. Kompania Piwowarska (established in 1999) own three breweries (Tychy, Poznan, and Bialystok) and 14 retail outlets all over the country. Kompania Piwowarska also engages in social activities like fighting against social exclusion because of poverty as well as educational programmes popularising responsibility and moderation in alcohol consumption. The volume of sales by the KP reached 14.6 M hectoliters of beer in the financial year concluded on March 31, 2010.

SABMiller - one the biggest world manufacturers of beer
Kompania Piwowarska is a part of one of the biggest manufacturers of beer in the world - SABMiller plc. The group produces or distributes beer on six continents, and its portfolio includes internationally known Premium brands such as Grolsch, Miller Genuine Draft, Peroni Nastro Azzurro or Pilsner Urquell, as well as leading local brands like Aquilla, Castle, Miller Lite, Snow, and Tyskie). SABMiller plc is among the biggest companies in the world (outside of the US) bottling the products of Coca-Cola. In the financial year of 2009, concluded on March 31, SABMiller registered gross receipts of 25.3 B dollars and reached gross profits of 3.4 billion dollars. SABMiller plc is listed on London and Johannesburg Stock Exchanges.

Additional information can be obtained from:

Małgorzata Walędzińska
CSR Manager
Kompania Piwowarska SA
Tel.: (32) 327 84 15, 601 590 618

This SABMiller subsidiary news release has been translated from its local market language to English language for publication on We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist. 
Note, the news release was first published in its local market on [03/06/2010].

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