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Cusqueña acknowledged as Great Classic Brand (Translation)

2 June 2010

Award to its strategy and trajectory

- The Great Classic Brand award, one of the most important of the Marketing Hall of Fame, was awarded to Cusqueña at the ceremony of the Effie 2010 awards, organized by IPSOS Apoyo.

- This award acknowledges the trajectory, stability and success achieved by this brand.

Lima, May 28, 2010.- Cusqueña beer has added one more success to its long list of awards by receiving the "Great Classic Brand" award, a recognition that highlights the trajectory, stability and success achieved by this brand on the Peruvian market.

Mr. Carlos Agualimpia, Backus Marketing Vice-President, received the award at a special ceremony. He was accompanied by the brand's marketing team and stated: "This award acknowledges the detail and care with which we make Cusqueña beer. Thanks to the strategy and teamwork applied, we have made it one of the most recognized and preferred brands by local and international consumers".

The 2007 repositioning strategy placed the brand as the only Premium beer made in Peru. The beer is native from Cusco and it has a longstanding national and international trajectory. It is produced with care, detail and the highest standards of quality. It is worth noting that Cerveza Cusqueña success transcends the local market, having achieved significant acceptance in international markets.

This awards ceremony is carried out once a year as a way of highlighting, encouraging and rewarding marketing and advertising strategies that are most effective at achieving goals.

About Cusqueña

Cusqueña is Backus's portfolio national Premium beer. According to the CCR, this April, Cusqueña reached 13% market participation at a national level. It has also shown great growth in several other markets.

For more information, please contact:
Cecilia Quevedo/ Dora Vallejos
311 3000 anexo 3119/3124
Yohana Medina/Karin Acevedo
222 9491 anexo 207/211

This SABMiller subsidiary news release has been translated from its local market language to English language for publication on We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist. 
Note, the news release was first published in its local market on [28/05/2010].


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