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Crown and SABMiller launch new can for World Cup Innovation cuts queues, encourages recycling

24 May 2010

Johannesburg, 21 May 2010

As part of its preparations for the forthcoming FIFA World Cup tournament, The South African Breweries Limited (SAB Ltd), SABMiller plc's South African subsidiary, is introducing a new innovation in beer packaging.

Developed by the world's leading metal packaging manufacturer Crown Holdings, Inc. the new full aperture end, the first in the world, allows the entire can lid to be removed, turning the can itself into a drinking cup and removing the need for glassware and draught installations.

The new can was devised to reduce queues at bars around the event, with a quicker serving time, without compromising on the drinking experience. The can is fully recyclable, and has been developed exclusively for SABMiller with SAB Ltd as the lead market.

Maurice Egan, SABMiller's Group Head of Manufacturing said, "With a predicted 400,000 visitors expected to visit South Africa and an anticipated 4-6% increase in demand for beer, the new can is a timely and practical innovation which has the potential to revolutionise beer drinking at large scale events."

"Using a combination of Crown's food and beverage can technology, the new full aperture end provides an exciting alternative to traditional cans and glass bottles that are typically prohibited at stadiums and arenas around the world", said Chris Homfray, President Crown's European Division. "Consumers can now drink directly from the container, streamlining the serving process by eliminating the need for pouring beverages into plastic cups. The Event Can also offers many benefits for today's environmentally conscious consumers. Metal can be recycled again and again and again without loss of or alteration in quality. In addition, the beverage can is the most recycled drinks pack in the world."

For further information contact Robyn Chalmers on 082 924 2267 or Benedict Maaga on 079 890 7300

Notes to editors:

SABMiller is one of the world's largest brewers with brewing interests and distribution agreements across six continents. The group's wide portfolio of brands includes premium international beers such as Grolsch, Miller Genuine Draft, Peroni Nastro Azzurro and Pilsner Urquell, as well as market-leading local brands such as Aguila, Castle, Miller Lite, Snow and Tyskie. SABMiller is also one of the largest bottlers of Coca-Cola products in the world.
In the year ended 31 March 2009, the group reported US$3,405 million in adjusted pre-tax profit and group revenue of US$25,302 million. SABMiller is listed on the London and Johannesburg stock exchanges.
This announcement is available on the company website:
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SABMiller plc: Tel: +44 20 7659 0100
Bianca Shevlin Corporate Media Relations Manager, Tel: +44 20 7659 0172
About Crown Holdings Inc.
Crown Holdings, Inc., through its subsidiaries, is a leading supplier of packaging products to consumer marketing companies around the world. World headquarters are located in Philadelphia, Pennsylvania.
(NYSE: CCK) (Crown) (,
Caroline Archer, Marketing Director; Tel: +33 1 49 18 40 43;
In the United States:
Tom Hughes, Marketing Manager; Tel: (215) 698-5289;
For editorial inquiries:
Michael F. Dunleavy, Vice President of Corporate Affairs and Public Relations;
Tel: (215) 698-5051; Email:

This is an SABMiller subsidiary news release, first published in its local market on [21/05/2010].


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