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Garáž from Pardubice served 400 beers during the introduction of Czech hockey players (Translation)

22 February 2010

Opening hours have been adjusted to the schedule of the Olympic games
Garáž was awarded for long-lasting care for beer quality

Pardubice, February 18, 2010 - Garáž, a pub in Pardubice, changed their opening hours to special hours due to the Olympic Games. They always open an hour before the Czech hockey team plays a game and close an hour after the game ends. The introduction of our players, which was at 6 am, saw a full pub and they drank 400 beers. The fans savored Gambrinus from the tap, in its best quality, which was also confirmed by the award from Plzeňský Prazdroj. This was given to Garáž for its long-lasting cooperation in caring for beer. The next hockey game is planned for Friday night/Saturday morning at 1:30 am.

The pub has become a bastion for sport fans during this year's Olympic Games. Even the opening hours have been adjusted to the Games. Usually they close at 1 am, but when the Czech hockey team plays, Garáž will open an hour before the game begins and close an hour after it ends. This way, anybody can cheer alongside the fans with Gambrinus on tap.

The first game of the Czech representation on Thursday was at 6 am and a pub filled with fans was watching. In Garáž, in less than 4 hours about 400 beers were served. A breakfast menu was prepared: goulash soup, goulash and cold cuts. According to those who were present, the atmosphere was amazing, where regulars were making wagers amongst themselves and guessing how the Czech representation would do.

"We decided to offer sport fans and especially hockey fans from Pardubice a chance to collectively cheer for our hockey players. Even in spite of unpleasant early morning hours, when the games are broadcasted, we at Garáž, are open," says Josef Losser, owner of Garáž Restaurant.

Fans from Pardubice already have their next chance to cheer together this Saturday at 1:30 am, which is a more acceptable hour than during the game with Slovakia.

Certificate of excellent care for beer
Recently, Garáž was given an award from Plzeňský Prazdroj for exemplary care for beer, which they have been providing nonstop for ten years. Whoever comes to Garáž and wants to, for example, watch the Olympic Games, can be certain that he/she is being served good beer.

"When at the turn of 1999 and 2000 Plzeňský Prazdroj launched a project of certification of pubs for good sanitation and care for beer, we applied for it immediately. Caring about quality of Gambrinus beer, which we serve on tap, has been paying off. Our regulars as well as random customers appreciate the very good taste of the beer. It wouldn't be possible without great emphasis on attitude with which our bartenders and servers serve our customers," says Josef Losser. Proof of a professional staff is the fact that one of Garáž's bartender's has been working there since it opened.

"Beer is the best the moment it is leaving the brewery's gates. For it not to lose quality during transportation, warehousing, and service, it requires a lot of care. And here at Garáž, they have been spoiling our beer for more than ten years. Then they were among the first who received the certificate, and have now been given even more: a red seal. It is a reward to Garáž for its best care for beer lovers and a confirmation that the quality of beer on tap here is excellent," says senior business brewer from Plzeňský Prazdroj, Václav Berka.

Notes to editors:

- With total sale of 10.5 million hectoliters in the 2009 calendar year (including licensed production abroad) and with export to more than 50 countries, Plzeňský Prazdroj is the biggest producer of beer in the region and the biggest exporter of Czech beer.

- Plzeňský Prazdroj, a. s., is a member of the SABMiller PLC Pilsner Urquell global group, it is an international flagship of SABMiller brands.

- SABMiller PLC is one of biggest beer companies in the world, with activities and distribution in more than 60 countries on six continents. SABMiller includes important international brands such as Miller Genuine Draft, Peroni Nastro Azzurro and Pilsner Urquell, and close to 200 successful regional and national brands.

Contact:
Jiří Mareček
Public Relations Officer
Ph. no: 724 617 219

This SABMiller subsidiary news release has been translated from its local market language to English language for publication on www.sabmiller.com. We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist. 
 
Note, the news release was first published in its local market on [18/02/2010].
 

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