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Backus helps Cusco as it faces severe storms (Translation)

3 February 2010

People from Cusco, Andahuaylillas and Machupicchu receive help

Lima, February 1, 2010.- In a new display of commitment and sympathy with the Cusco region, BACKUS has responded to the cry for help from the residents of the most affected  areas by the severe weather. Backus help has reached stranded families that lost their belongings and homes.

Food donations and temporary infrastructure help:

Backus support became tangible as they donated nonperishable food items and material used for protection from the severe storms. To date, Backus has donated:

- 300 zinc sheets that will be distributed in Andahuaylillas and other regions by the Cusco Municipality's Infrastructure Management.

- 82,560 bottles of liquids that will be distributed by Quinta Brigada de Montaña:
o 44,400 Guaraná and Viva Backus bottles.
o 38,160 San Mateo mineral water bottles.

- Family-size tents directly donated by BACKUS to Cusco's Regional Government Presidency.

Transportation support:
The company's distribution truck fleet has been made available to the authorities to help bring donations to the affected villages. Portable toilets were taken to the district of Lucre yesterday.

In this way and through several actions, BACKUS, a Peruvian company with a broad social awareness, has stepped out to help affected families. Once again, Backus affirms its permanent commitment to Peru and in particular with the population of Cusco.

For more information, please contact:
Cecilia Quevedo / Dora Vallejos
Comunicaciones Externas Backus
311 3000
Yohana Medina/ Silvana Maldonado
Llorente & Cuenca

This SABMiller subsidiary news release has been translated from its local market language to English language for publication on We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist. 
Note, the news release was first published in its local market on [01/02/2010].


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