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Bavaria exports Colombian talent to global SABMiller (Translation)

29 January 2010

Colombian appointed in SABMiller London

Bogotá, January 26th, 2010. Bavaria, S. A., leading beverages company in Colombia, continues exporting Colombian talent to SABMiller plc, at a global level. This time the turn was for Luis Felipe Medina Restrepo, a young executive from Medellín, who will be taking charge of the position of Global Manager for the Peroni brand.

Since May 2006, Luis Felipe was brand manager for Peroni in Colombia, from which he promoted important changes such as positioning the brand nationally. Peroni Nastro Azzurro was the first beer from the SABMiller portfolio imported to the country, reaching an important leadership in the market under the premium category.

In his new position, replacing Joanna Botwood - who is currently the Global Manager of Pilsner Urquell - Luis Felipe will lead issues such as the definition of the brand strategy in the medium and long term, and the development of communication campaigns to ensure the permanence and relevance of Peroni in its different markets over the time. Likewise, it will be his responsibility to strengthen brand sponsorships (Italian Football National Team, Vogue Italy, among others) and those of its allies (including Antonio Berardi, Giorgio Locatelli, and Alessi).

His centre of operations will be the parent offices of SABMiller in London, starting on March 1st of this year. Once settled, he will collect the best practices from the different world markets, looking to share them and provide a sustained growth to the brand.

Luis Felipe holds an Economy degree from Universidad EAFIT de Medellín, and a Bachelor's degree in Strategic Marketing from the Colegio de Estudios Superiores de Administración - CESA - in Bogotá. He did his internship at The British and Colombian Chamber of Commerce in London, where he held the position of costumer assistant. Prior to his entry to Bavaria, he was financial manager of Unilever Andina in Colombia, after having worked as account executive of this same company and of Suramericana de Inversiones.

With this appointment, Bavaria strengthens its vision of being the best source of employment and to continue exporting Colombian talent.

Bavaria S. A. is the largest beverage company of Colombia. Its brands Águila, Águila Light, Club Colombia, Cola & Pola, Costeña, Costeñita, Peroni, Pilsen, Póker, Redd's and Pony Malta are leaders in their respective beverage categories in Colombia.

For additional information please contact:
Juan David Lee Aguirre

Phone +57-1-638 9290 Bogotá, D.C.


This SABMiller subsidiary news release has been translated from its local market language to English language for publication on We have attempted to provide an accu-rate translation of the original material but due to the difficulties of translation slight differences may exist. 
 Note, the news release was first published in its local market on [26/01/2010].

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