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A Bountiful Advent At The Brewery And At The Beer Museum (Translation)

8 December 2009

Plzeň December 7, 2009 - For this advent, Plzeňský Prazdroj prepared a wide range of activities filled with holiday memories. On December 12th-13th, the Beer Museum will have its traditional activities with Christmas traditions and arts and crafts. On the last advent, Saturday, December 19th, the courtyard of the brewery will be full of life with Christmas Olympics during the day, and with a concert by the Plzeňský chamber ensemble Ko.Mar in the evening. People can take a ride in a horse-drawn carriage, free of charge, from the city centre. From November 29th until December 19th a competition for a year's worth of beer is taking place as well. The winner is the person who guesses how many lights are on the Christmas tree which decorates the brewery's courtyard. The people with the 30 closest guesses will also be given interesting prizes!

Christmas tradition at the Beer Museum, December 12th-13th
During the third advent weekend, one weekend before Christmas, visitors of the Beer Museum can always try out various Christmas traditions between 10 am and 5 pm; they can take home souvenirs, which they themselves made in the holiday workshop, and taste Christmas specialties. "We want to continue with the tradition of holiday activities in the Beer Museum and we also want to start a tradition of typical Christmas activities at the brewery. In the workshop, one can see and try out old Czech traditions and customs, such as decorating gingerbread, lead casting, making candles out of bee's wax or making Christmas decorations from wood and from paper. Beer bottlers will also show their work," says Tomáš Raboch from Plzeňský Prazdroj.

Those who go through the whole workshop and take part in all of the activities can look forward to a gift from Plzeňský Prazdroj.  At 11 am and at 3 pm will be the tasting of Christmas specialties. Other food and Christmas drinks can be also purchased. The symbolic entrance fee is 25 Czech crowns ($1.45 US). Children who are less than 140 cm tall can come free of charge. You can come to the museum from the city centre in a horse-drawn carriage, free of charge.

Christmas Olympics in the brewery's courtyard, December 19th
Those who would like to forget about holiday stress can spend the last Saturday before Christmas at the brewery, where from 10 am until 4 pm you can find a variety of fun Christmas-inspired competitions (e.g. run over hurdles with a Christmas tree). Prizes with beer are prepared for the fittest. One can, even on this day, take the horse-drawn carriage for free, and take a ride from the city centre to the brewery. Activities will be crowned by a concert by the Plzeňský chamber ensemble Ko.Mar and will end with announcing of winners of the year's worth of beer competition.

Competition for the year's worth of Pilsner Urquell beer!
Every person over 18 years of age who goes through the whole Plzeňský Prazdroj exhibition, the Beer Museum or the Plzeň Historical Underground, or visits restaurants Na Spilce or Na Parkánu (where he/she spends at least  300 Czech crowns, $17.35 US) or buys souvenirs in the Plzeňský Prazdroj souvenir shops (at least 300 Czech crowns, $17.35 US), can on December 19th, until 1 pm,  take part in the competition and can guess how many lights are on the big Christmas tree which decorates the brewery's courtyard. The main prize, a year's worth of Pilsner Urquell beer, will be given to the competitor who comes closest to the correct number of lights. The next 30 closest guesses will also receive great prizes.

A detailed schedule of activities and complete rules of the competition are at

Philanthropy in the Beer Museum
On December 11th, a charity concert for the Foundation for Transplantation of Bone Marrow will take place at the Beer Museum.
On December 16th, the winner of the Senior of the Year competition will be announced, which is organised by the Plzeň 3 city district. And on December 17th, the Beer Museum offers a free-of-charge Christmas programme for seniors.
Notes to editors:

  • Activities at Plzeň Prazdroj for visitors of the city of Plzeň include the Visitors' Centre, visitors' tour, filling room of the brewery and also the Beer Museum and historical underground area of the city centre. The brewery is one of the most attractive tourist destinations in the Czech Republic.
  • The beer museum in Plzeň is situated in the original brewery, which has been kept in its original state on Veleslavínova Street. It was opened in 1959, for the 100th anniversary of the brand "Plzeň beer."

• Every year the brewery and the Beer Museum welcome more than 185,000 visitors from all around the world.

Jiří Mareček
Communications Manager
Plzeňský Prazdroj
724 617,219

This SABMiller subsidiary news release has been translated from its local market language to English language for publication on We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist. 
Note, the news release was first published in its local market on 07-12-09.

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