Gambrinus takes a friend to Egypt (Translation)
5 November 2009
Prague, November 4, 2009 - On Monday, November 2, Gambrinus started a new campaign called "Take a friend to Egypt." A promotion, which is loosely tied to the former, very successful, concept of "Take a friend to Barág", will take place until November 30, 2009 and is aimed at off-trade.
In order to qualify, one must send either a text message or a message through the Internet with 10 codes from promotional Gambrinus bottles. Every day, the first out of 1000 sent messages will win a week-long trip to Egypt for the winner and his/her three friends. Every 50th message will win a thermal bag for carrying Gambrinus beers, and every 20th message will win a 5 litter barrel of Gambrinus light beer. In the last cases, the prizes will be given out until a limit of winners is reached. All together, Gambrinus will send 120 people on an all inclusive trip to Hurghada, Egypt, and will also give out 1000 thermal bags and 5000 barrels of Gambrinus beer.
The campaign, which is organized again by Draft Prague agency, will be announced at points of sale on Gambrinus beer labels, on bulk packaging and on POS materials, as well as on the radio and at a micro site at http://www.gambrinus.cz/vezmi-kamose-do-egypta/.
Brand PR manager
Ph.: 724 617 886
This SABMiller subsidiary news release has been translated from its local market language to English language for publication on www.sabmiller.com. We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist.
Note, the news release was first published in its local market on 4th November.