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Gambrinus Awarded the Title “Czech Beer” by the Czech Agriculture and Food Inspection Authority (Translation)

3 November 2009

Prague, 2nd November 2009 - The Czech Agriculture and Food Inspection Authority (CAFIA) awarded the most popular Czech beer, Gambrinus, permission to use the registered geographical name "Czech beer." Prior to awarding the certificate, a series of in-depth audits and checks of the materials used and of the production process were conducted, based on strict criteria. These were conducted directly in the production plants- in the  Plzeň, Velké Popovice and Nosovice breweries.

"Receiving the certified authorisation to use the registered geographical name Czech beer is, without a doubt, proof that Gambrinus brews high-quality beer, thanks to the use of modern production equipment in combination with traditional recipes. Also, the name Czech beer has been a big international success for the Czech beer industry and I believe that it will contribute to maintaining the Czech beer phenomenon in its traditional understanding," says Jan Hlaváček, main brewer at the Gambrinus brewery.

According to specialists, Czech beer is unique thanks to the use of high-quality ingredients, which come from specially selected areas, as well as classical production technology. For a local beer, it is, in comparison to other beers, characterised by a higher amount of unfermented extracts, a higher amount of polyphenols, higher pH, a bolder colour, flavour, aroma, bitterness and vigour. Gambrinus is a typical representative of Czech, Plzeň type, beer. It is brewed only from natural ingredients, with a classic double-mash system. It is distinguishable by a more golden colour, with a soft lingering bitterness and a typical pleasant aftertaste of malt, which supports the fullness of this beer.

The term "Czech beer" is officially protected by a geographical name (CHZO), which was granted by the European Commission in response to demands made by the Czech union of breweries and malt plants. The system of protecting the name of an agricultural or a food product was established by the European Union in 1993 with the aims of protecting producers from competitors who plagiarise, and of protecting consumers from unwanted deceit. Protected names also serve to promote quality.

Inspectors from the CAFIA checked documents about the origins and quality parameters of ingredients, and checked the process of production (e.g., the composition of ingredients and hops, the temperature and malting time, information about the hops, information about the brewer's yeast used, the temperature of fermentation, etc.). In a laboratory they analysed parameters from the production of hopped wort (beer fog, extract, bitterness, achievable overfermentation of beer) and of the final product (alcohol, extract, colour, bitterness, pH, etc.).

The conditions for using the name Czech beer are:

- place of production: at a brewery located in the Czech Republic
- place of origin and composition of basic ingredients (including contextual specification in percentages): malt (from approved harvests of barley), hops (from the Žatec, Ústí nad Labem, Tršicko regions, from the Žatec medium-ripening červeňák [a type of hops], Sládek, or Premiant), water (from local sources with specified hardness), brewer's yeast (brewer's yeast for lower fermentation of beer)
- classical production of beer, based on specification - that is decoction, one to three malting processes, decantation, and boiling of hops. After the boiling of hops finishes, it will cool to a fermentation temperature, then it is aerated and brewer's yeast will be added. Fermentation has to take place in two phases. After finishing the second fermentation phase, the beer is filtered and put in barrels. Unfiltered beers can be also produced.
- indicators of quality of final products

The designation of Czech beer was awarded by the CAFIA to three other local breweries from the Plzeňský Prazdroj, a.s. portfolio - these are Pilsner Urquell, Velkopopovický Kozel and Radegast.
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Contact:
Vladimír Jurina
Brand PR manager
Ph.: 724 617 886

This SABMiller subsidiary news release has been translated from its local market language to English language for publication on www.sabmiller.com. We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist. 
 Note, the news release was first published in its local market on 2nd November.

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