A taste of autumn with Grolsch (Translation)
7 October 2009
Royal Grolsch N.V. PRESS RELEASE
Enschede, October 5th, 2009
Grolsch Premium Herfstbok available again
Its arrival has been long awaited and now it's here. Starting October 5th IT is here again: Grolsch Premium Herfstbok. Grolsch Herfstbok is a traditional, distinctive beer with a robust, soft, sweet flavour.
As the market leader in the Herfstbok segment Grolsch once again sets the tone this year. This year we will be taking advantage of culinary trends. Herfstbok offers a ton of opportunities in the kitchen. Slow food and tasteful dishes with warm autumn colours. Grolsch puts its consumers in the autumnal limelight by giving away 300 culinary getaways and free cookbooks containing beer-based recipes.
The true autumn feeling
A perfect autumn day: cold autumn storms, dewy forests that slowly turn from red to yellow, a walk through the woods and to top it all off, a delicious glass of Herfstbok. But Grolsch Herfstbok is not just a beverage. It's also perfect for cooking. The true autumn feeling comes from a slowly simmering pan of Grolsch Premium Herfstbok. This year, Grolsch challenges its customers to use its Herfstbok beer to the fullest and to cook creatively using beer, with the help of the chefs at the Sandton Hotel Group. In November, consumers who purchase a 6-pack of Herfstbok will receive a free cookbook containing authentic 3-course recipes that use Grolsch Herfstbok. In addition, consumers have a chance to win one of 300 culinary getaways at one of the Sandton Hotels.
Cooking with beer
Beer is originally a national drink. In the 17th century there were a lot of beer brewers in the Netherlands. People did not drink water and everybody drank beer. Beer was also a common ingredient in the kitchen. Over time this tradition was slowly lost. This is a shame, because beer is perfect for cooking. Especially Grolsch Herfstbok with its warm, sweet, spicy flavour. The acid in beer tenderizes the meat, just as wine does. The alcohol in beer vaporizes during the cooking process, so this is not an issue. It's the flavour of the beer that brings an exceptional aroma to dishes.
About Grolsch Herfstbok
Grolsch Herfstbok is a traditional, distinctive beer with a robust, soft and sweet flavour.
Grolsch Herfstbok has a warm and accessible character, soft aromas and a ruby-red colour. This beer flows exclusively in autumn and winter months. Grolsch Herfstbok contains 6.5% alcohol and the recommended drinking temperature is 8-10 degrees Celsius.
Royal Grolsch N.V. is a company with a history that dates back to 1615. This makes Grolsch one of the oldest and most successful breweries in the Netherlands. Grolsch is active in the Dutch market, as well as a large number of international beverage markets. Grolsch holds a premium position in the world, in which unique Grolsch values such as taste, top quality, tradition, aspiration, authenticity, and sharing enjoyment are central themes. Since 2004 Grolsch has been located in a modern brewery complex in Enschede. Since February 12th, 2008 Grolsch has been a subsidiary of SABMiller plc.
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For more information, please contact:
Royal Grolsch N.V.
Corporate Affairs Department
Phone: 053-48 33 174
This SABMiller subsidiary news release has been translated from its local market language to English language for publication on www.sabmiller.com. We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist.
Note, the news release was first published in its local market on 5th October.