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Paquito and Cristo Marrero star in the new spot for Dorada SIN (Translation)

1 October 2009

New ad campaign for Compañía Cervecera de Canarias

- It will air in Canarian television from Thursday, October 1st

- The campaign will include advertising in television, written and alternative media, and exterior advertising.

- Tradition, flavor and authenticity are some of the features of the Dorada SIN.


Santa Cruz de Tenerife, September 29, 2009 - The famous former captains of the Unión Deportiva Las Palmas, Paquito Ortiz and from the CD Tenerife, Cristo Marrero, are the leads in the last ad campaign for Dorada SIN: the SIN that helps you enjoy life 100%. The advertising spot will start airing next Thursday in Canarian television.


Three out of five Canarian beer consumers prefer Dorada SIN, a unique beer due to its manufacturing process and controlled fermentation that maintain all its properties, and to this brand's flavor, color and froth. It's a SIN that lets Canarians enjoy life's good moments without giving up the pleasures of an authentic beer.

Paquito and Cristo Marrero star in the television spot that will start airing Thursday in Canarian television, where they will invite consumers to pair their experiences with an authentic flavor. The former captains share some beers in a bar, while one of them changes into a sports uniform. "Get ready, because in three or four beers you could be playing soccer" -says a voice over, "because here we have the beer that lets us enjoy everything 100%."  

Dorada SIN is one of the strongest beers in the Islands. Its tradition and quality have earned it awards such as "Superior Flavor" from the Flavor and Quality International Institute, or the gold medal from Monde Selection. Dorada SIN alcohol free represents 12% of the total production of the brand's sales.

About Compañía Cervecera de Canarias

Compañía Cervecera is one of the main beer producers nationally and one of the main economic and social development driving forces in the Canary Islands. It is among the largest Canarian companies generating wealth and development for the regional economy, promoting the creation of almost 900 direct jobs and about 7000  indirect and induced jobs, participating as shareholder in several Canarian industrial companies and giving priority to local suppliers to carry on its production. Compañía, which is part of the international group SABMiller, has more than 300 Canarian businessmen among its shareholders that make up about 30% of the total and are represented by two members in the Board of Directors.

Compañía Cervecera produces its own beer brands Dorada, Tropical and Saturday, and under license, Carlsberg; it distributes international brands like Pilsner Urquell, Peroni Nastro Azzurro, Miller Genuine Draft, Guinness and Kilkenny. It also has other beverages like the Appletiser and Peartiser natural beverages, the energy drink Red Bull and the Granini premium juices.

This SABMiller subsidiary news release has been translated from its local market language to English language for publication on www.sabmiller.com. We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist. 
 
Note, the news release was first published in its local market on 29 September 2009.

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