Our priorities: Responsible drinking
Discouraging irresponsible drinking
As one of the world’s largest brewers, we believe our beer adds to the enjoyment of life for the overwhelming majority of our consumers, who drink responsibly. We care, however, about the harmful effects of irresponsible alcohol consumption on individuals and society.
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Alcohol responsibility
We’re committed to discouraging irresponsible drinking – it’s one of our top sustainable development priorities.
SD report
Reviewing progress on our 10 sustainable development priorities
Making a difference
Find out how SABMiller is making a difference around the world
2010 targets
- Continue with the alcohol education training programme for all SABMiller employees.
- Continue regular engagement with independent experts on alcohol-related issues.
- Promote TalkingAlcohol.com to more stakeholders.
Progress
- We continued to roll out training across the business. Over 75% of employees are now trained.
- In September 2009, SABMiller signed up to a global plan of action to support the WHO’s Global Strategy to Reduce the Harmful Use of Alcohol.
- We launched a new TalkingAlcohol.com module called Open the Facts to help parents discuss alcohol with their children.
2011 targets
- Make progress towards including responsibility messaging on all SABMiller international brands by 2012.
- Extend availability and visibility of low or non-alcohol beers in relevant markets.
- Work in partnership with the International Center for Alcohol Policy and stakeholders on global actions to reduce harmful drinking.
