Our beers are enjoyed responsibly by millions of consumers daily, but the minority who abuse alcohol are a risk to themselves, their families and their communities.
Our six core principles on alcohol guide the way we operate as a business and we have mandatory policies, which all our employees must abide (see Our belief).
We provide accurate and balanced information to consumers to promote responsible drinking. We aim to discourage irresponsible drinking through campaigns which encourage responsible behaviour and help to combat abuse.
Level assessment score
AlcoholMore on our performance
|Number of language versions||8|
|Average monthly visitors||20,000|
'Most important for us is to use the experience of professionals in Plzeňský Prazdroj who are able to fundamentally enrich the implementation of our activities'
SANANIM Executive Director