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Responsible drinking

Discouraging irresponsible drinking


Each day our beers are enjoyed by millions of consumers. While the vast majority drink responsibly, there is a minority who drink too much, putting themselves and the people around them at risk of harm.

More about the issues

Our response

Our six core principles on alcohol guide the way we operate as a business. We also have mandatory policies in place that apply to all our employees.

We provide accurate and balanced information to consumers to promote responsible drinking. We aim to discourage irresponsible drinking through campaigns which encourage responsible behaviour and help to combat the harmful use of alcohol.

More on our response

How we're performing

Level assessment score


Chart the level assesment score: 2010 - 2.3; 2011 - 2.9; 2012 - 3.5; 2013 - 3.8 More on our performance

Number of language versions 8
Average monthly visitors 35,000


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Our Alcohol Framework
Views from our stakeholders

'This kind of research helps to stimulate the debate and helps to get people thinking about how we can have both a healthy brewing industry and a healthy society.'

Andrew Griffiths MP
Chair of the All-Party Parliamentary Beer Group

More comments and opinions