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Jaroslav Uhlíř To Start Off 2nd Pilsner Race For ‘Paraple’ (Translation)

9 July 2009

LAST YEAR, 120 PEOPLE TOOK PART IN THE RACE, WITH THE TOTAL AMOUNT RAISED CZK 38,000.

Plzen, 7 July 2009 - On Thursday, July 9 at 5.30 pm, the second year of the Race for ‘Paraple' will take place in Plzen. The race is a beneficial sport and social event in which runners contest a symbolical financial stake to be donated for charity. In last year's race (the first issue), the event organizers were able to raise over CZK 38,000. The one year anniversary will also celebrate the new, fully accessible sightseeing brewery tour for handicapped visitors that opened just a year ago.

Race for ‘Paraple' is taking place for the second time in the court of the Pilsner Urquell in Plzen, this time as a part of the first concert of the Summer in Urquell. The main attraction of the event is a short-distance run of couples for a symbolical money stake. The ones who lose the race will donate a sum on the spot to the Paraple Centre for paraplegics. The event will be symbolically kicked-off by the composer and singer Jaroslav Uhlíř, who will appear on-stage afterwards.

"We are very pleased that the race is coming back to us this summer. Last year we had 120 runners. Through their bets, they contributed one-third of the total amount raised. The rest of the sum of CZK 38,000 was sponsored by Pilsner Urquell's sale of T-shirts with the logo of the Paraple Centre," says Jindřiška Eliášková, manager in the office for tourism and heritage in Pilsner Urquell.

Pilsner Urquell is proudly celebrating its fully accessibility to handicapped visitors in the last year. Not only were a series of technical measures and constructional changes applied, but the effort and professional approach of the highly trained and equipped guides also made it possible for people with different impairments to enjoy the instructional tour of Pilsner Urquell's history and techniques of brewing.

"Since the official opening last June, we have welcomed almost 350 handicapped visitors. They are mostly very enthusiastic both about the quality of the exhibition and the existence of the fully accessible tour, as well as about the approach of the staff in the Visitor Centre," adds Jindřiška Eliášková.

Notes for editors:

- Pilsner Urquell activities aimed at the visitors of the city of Plzen include the Visitor Centre, guided tour, brewery's bottling line and, of course, the Brewery Museum in the city centre. The brewery itself is one of the most favourite sightseeing destinations in the Czech Republic.

- Annually, 184,000 tourists from all over the world visit the brewery and the Brewery Museum.


Contact:
Jiří Mareček
Pilsner Urquell
Phone: +420 724 617 219

This SABMiller subsidiary news release has been translated from its local market language to English language for publication on http://www.sabmiller.com/. We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist.  

Note, the news release was first published in its local market on 07-06-09.

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