SABMiller begins production of Southern Sudan’s first locally produced beer
1 May 2009
SABMiller plc subsidiary company Southern Sudan Beverages Ltd (SSBL) today begins production of Southern Sudan's first locally produced beer, White Bull Lager. White Bull Lager has been specifically brewed to meet the tastes of the Southern Sudanese consumer and is the culmination of months of planning and testing.
The White Bull is an easily recognised cultural symbol for the people of Southern Sudan, and is synonymous with promoting the positive feelings of celebration, success and peace.
SSBL's team spent months getting to know the Southern Sudan consumer, their tastes, their demands, and their expectations in a quality beer.
SSBL's new beverage plant is the first local manufacturing facility in Southern Sudan's capital city, Juba and has the capacity to brew 180,000hl of clear beer and 60,000hl of carbonated soft drinks annually. This brings the total number of African countries that SABMiller plc now has interests in, to 35.
Mark Bowman, Managing Director of SABMiller Africa said, "Southern Sudan has immense potential and we are delighted to be putting beverage production on the map in this country. Up until now, people have only had access to beers and soft drinks imported from elsewhere. White Bull Lager will provide a local, high quality product at an affordable price."
Ian Alsworth-Elvey, Managing Director of SSBL said "The introduction of White Bull Lager marks a proud day for both the people of Southern Sudan and Southern Sudan Beverages Limited. We've only just emerged from civil strife and already we're showing the world that Southern Sudan can produce a product that can stand side-by-side with any in the world. It's a remarkable achievement."
The US$37m investment will also create employment for hundreds of Sudanese locals and has already employed a large number in the construction of the plant. The local Juba community also has a pioneering land lease agreement with SABMiller plc that will ensure they receive royalties from the development. Communities around Juba also stand to benefit significantly from creation of employment and through indirect commercial and related activities and support services. In addition, the brewery will also be providing the local communities with clean drinkable water that it has extracted from the Nile and purified.
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Notes to editors
About SABMiller plc
SABMiller plc is one of the world's largest brewers with brewing interests and distribution agreements across six continents. The group's wide portfolio of brands includes premium international beers such as Grolsch,
Miller Genuine Draft, Peroni Nastro Azzurro and Pilsner Urquell, as well as market-leading local brands such as Aguila, Castle, Miller Lite, Snow and Tyskie. SABMiller is also one of the largest bottlers of Coca-Cola products in the world.
In the year ended 31 March 2008, the group reported US$3,639 million in adjusted pre-tax profit and revenue of US$21,410 million. SABMiller plc is listed on the London and Johannesburg stock exchanges.
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