SABMiller logo


The Club Colombia Masters of Golf in Bogotá reaches its third edition

17 March 2009

Bogotá, March 13 2009. Club Colombia, leading premium brand in the market, announces the start of the third edition Club Colombia Masters of Golf, a tourney that has been declared by the national government as a national interest event and which is a part of the European Challenge Tour, a privilege held only by Argentina and Colombia in Latin America.

The third edition of the Club Colombia Masters of Golf, which will be played in the Los Fundadores course of the Bogota Country Club between the 19th and 22nd of March, will have 160 participating players, among which 65 are European, around 14 belong to the Nation Wide, and the first 10 Colombians of the national ranking. Among this year's participants are renowned international figures such as Italian Edoardo Molinari, winner of the 2007 Club Colombia Masters, Danish Mark Haastrup, number one of the European Tour, Scotsman Andrew McArthur and Argentinians Rafael Gómez, César Monasterio, Juan Abatte and Pablo del Grosso.

The Club Colombia Masters, the country's most important golf tournament, has a prize bag worth 220 thousand dollars, and important advance compared to last year's bag, which was of 180 thousand dollars. The winner will take 36 thousand dollars.

Due to the characteristics of the course - which according to experts are similar to those of fast courses such as those from the TPC Sawgrass, in Jacksonville and Casa de Campo, in Dominican Republic - and the acknowledgement of the European Challenge Tour - who rated the Club Colombia Masters as the best event of 2007 - this tournament has become a mandatory step for professional golfers and a reference point for international media, among them the Golf Channel, which will cover the entire event and transmit it to over 330 million homes worldwide.

Andrés Felipe Rodríguez, Corporate Relations Director of Bavaria stated: "The Club Colombia Masters of Golf is currently an insuperable platform for the brand to communicate its value proposal, supported by quality and attention to details. In fact, golf is a discipline which, as well as the best things in life, takes time to achieve perfection. We also know that this is an unprecedented tournament in Colombian history, which is already positioning the country within the world's golf scene and is the ordure of even more important tournaments. All of these are more than enough reasons for us to be determined in continuing to support the Masters in the future".

Club Colombia is targeted to consumers who like to be aware of superior quality products and who understand and appreciate what makes them special. Club Colombia is a world class beer matured for a longer time in order to achieve a softer and more refined finish and is made with the finest ingredients. All of this allows us to achieve a product with a spectacular aroma, a rich and creamy foam, and a deeper golden colour as well as a softer and more delicate flavour, which have made Club Colombia and undeniable showcase of Colombian beer brewing mastery.

Bavaria S. A. is the largest beverage company of Colombia. Its brands Águila, Águila Light, Club Colombia, Cola & Pola, Costeña, Costeñita, Peroni, Pilsen, Póker, Redd's and Pony Malta are leaders in their respective beverage categories in Colombia.

For additional information please contact:
Juan David Lee Aguirre

Phone +57-1-638 9290

Bogotá, D.C.


Back to news index