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Radegast Succeds In The Pivex Gold Cup – Beer 2009 Competition

5 March 2009

Nosovice, March 4th 2009 - Radegast Premium from Nosovice achieved the second place in the pale lager category of the Zlatý pohár Pivex - Pivo 2009 (Pivex Gold Cup - Beer 2009) competition. Radegast Birell took the same place in the non-alcoholic beers category. The jury of experts judges beer samples provided by the breweries in the competition running during the Pivex trade fair. The tasting is done anonymously under the supervision of a notary. For Radegast, this is one of many acknowledgments of it being the best beer in Moravia.

18 breweries entered about 40 beer brands in the Zlatý pohár Pivex - Pivo 2009 competition. During the two-round anonymous tasting, the jury judged the beer's taste, bite, smell, bitterness and other possible taste qualities.

In the pale lager category, the silver medal went to Radegast Premium beer, and the cheerful evening for Nošovice brewery was completed by a second place for Radegast Birell non-alcoholic beer.

Radegast brewery manager Ivo Kaňák was justifiably proud of the success: "I'm glad the brewery experts appreciated Radegast beer's high quality. However our main priority are still the consumers themselves. Mainly thanks to the interest of our consumers we are convinced that Radegast is the best beer in Moravia."

The Zlatý pohár Pivex - Pivo 2009 is a traditional beer competition that is considered to be one of the most objective brand comparisons. Besides the degustation comparison of the brands, laboratory analyses and sensory evaluation are done by Research Institute of Brewing and Malting in Prague. 

Notes for editors:

  • With total sales of more than 10.7 million hectoliters in the year 2008 and with exports to more than 50 countries worldwide, Plzeňský Prazdroj, a. s., is the leading beer producer in Czechia and the largest exporter of Czech beer. Plzeňský Prazdroj's main brands in the Czech Republic are Pilsner Urquell, Gambrinus, Radegast, Velkopopovický Kozel and non-alcoholic Radegast Birell.
  • Plzeňský Prazdroj produces beer in three breweries in the Czech Republic - in Plzeň brewery, Radegast brewery and Velké Popovice brewery. There are 13 commercial distribution centers ensuring supply in respective regions of the republic.
  • The Plzeňský Prazdroj company fully understands its responsibility towards environment and has accepted the policy of environment protection as one of its business principles. It engages especially in care for water resources, industrial waters cleaning, minimization of CO2 and other emissions, recycling, energy savings and increasing efficiency of transport.

• Plzeňský Prazdroj, a. s., is a member of SABMiller plc, the second largest global brewing company worldwide with brewing interests or distribution agreements in over 60 countries across six continents. Pilsner Urquell is the international flagship of the portfolio of SABMiller brands.


Contact:
Jiří Mareček
Press agent
+420 724 617 219

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