MGD 64 Hits the Ground Running with Rock ‘n’ Roll Marathon Series
24 February 2009
Beer That's "As Light As It Gets" Inks Deal as Official Sponsor of Eleven-Race Series
MILWAUKEE and GOLDEN, Colo. (Feb. 23, 2009) - MGD 64 announced today it will be the official beer sponsor of the 2009 Rock ‘n' Roll Marathon Series, one of the world's premier marathon events. Starting this April, the beer that is "as light as it gets" will sponsor the 11-race nationwide series that includes live music entertainment at every mile and a concert at the finish line.
As the exclusive beer sponsor of the series, MGD 64 will participate in pre-race expos, offering product samples, information and merchandise to racers. Additionally, MGD 64 will be served at the Rock ‘n' Roll Beer Gardens, post-race hospitality areas where thousands of participants and supporters gather to cool down and listen to live music.
"The Rock ‘n' Roll Marathon Series gives MGD 64 a great outlet to introduce active consumers around the country to the crisp and refreshing taste of MGD 64," said Tristi Pfeiffer, MGD 64 marketing manager. "With just 64 calories, MGD 64 offers a ‘fresh-from-the-tap' light beer taste as a reward to participants for all their hard work, as well as to celebrate their accomplishment."
With fresh, crisp flavor and a mere 64 calories and 2.4 grams of carbohydrates, MGD 64 is the perfect choice for legal-drinking-age consumers striving to maintain a sense of balance throughout their busy lifestyles. MGD 64 launched nationally in 2008 and recently became available on draft at bars and restaurants nationwide, providing another option for calorie-conscious consumers.
"We are excited to partner with MGD 64 for the Competitor Group's running events including the Rock ‘n' Roll Marathon Series," said Scott Dickey, COO of the Competitor Group. "It will be a great opportunity for our participants to celebrate a great race while still maintaining their healthy lifestyles."
In just eleven years, the Rock ‘n' Roll Marathon Series has developed into one of the world's premiere marathon events. Providing a unique twist on the standard race format, live bands play at each mile marker, creating a truly entertaining fitness experience for runners and spectators alike. In 2009, race cities include: Nashville, San Diego, Seattle, Chicago, Virginia Beach, Philadelphia, San Jose, Denver, San Antonio, Las Vegas and Phoenix.
About Competitor Group, Inc.
Competitor Group, Inc. (CGI), headquartered in San Diego, CA, is the leading media and event entertainment company dedicated to the endurance sports industry of running, cycling and triathlons. CGI is comprised of the following brands: Competitor Publishing, Elite Racing, Inside Triathlon, the Rock ‘n' Roll Marathon Series, Triathlete Magazine, VeloNews and VeloPress. CGI owns and operates 25 national events delivering more than 250,000 professional and amateur participants in 2009. CGI publishes four magazine titles with a combined monthly circulation of approximately 650,000 and plans to launch an endurance community web presence under competitor.com in Q2 2009. Further information about Competitor and its media properties can be found at http://competitor.com
Built on a foundation of great beer brands and more than 288 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second largest beer company in America, capturing nearly 30 percent of U.S. beer sales. Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment. Miller Lite is the great tasting beer that established the American light beer category in 1975, and Coors Light is the brand that introduced consumers to refreshment as cold as the Rockies. MillerCoors brews full-calorie beers Coors Banquet and Miller Genuine Draft; and economy brands Miller High Life and Keystone Light. The company also imports Peroni, Grolsch, Pilsner Urquell and Molson Canadian and offers innovative products such as Miller Chill and Sparks. MillerCoors features craft brews from the Jacob Leinenkugel Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel's craft brewery in Chippewa Falls, Wis., and two microbreweries, the Leinenkugel's 10th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. MillerCoors vision is to become the best beer company in America by driving profitable industry growth. MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company.