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All about alcohol at www.abcalkoholu.pl

20 February 2009

How does a body digest alcohol? How does alcohol influence your health? What is a safe daily dosage of alcohol? You may find answers to these and other questions at www.abcalkoholu.pl.
www.abcalkoholu.pl is a Polish version of http://talkingalcohol.com, prepared by one of the biggest beer producers in the world, SABMiller plc. It is the first ever initiative of this sort on a global scale by a major producer of alcohol.

"Although we truly believe that the beer produced by us serves well the decisive majority of the consumers, nevertheless, we are not blind to the harmful effects of irresponsible consumption of alcohol. Through this website, we hope to initiate transparent discussions on the health-related and social aspects of alcohol consumption, as well as remind all the adults to make responsible decisions when consuming alcohol"- in this way Kristin Wolfe, head of the Alcohol Policy at SABMiller, justifies the creation of the webpage.

The website contains, among others, a segment titled "alcohol and the human body" which allows for an interactive journey through an organism and explains how alcohol is digested and processed. You may find there an explanation of the physical reasons for hangovers as well as the newest information how alcohol influences diabetics and pregnant women. The pages titled "social occasions" provide a list of facts to worth-remembering on evening outings, including the information when drinking alcohol might not be the best idea. The website provides unique data on the alcohol, grain, and carbohydrates in over 100 brands of beer from all over the world.

"I am very impressed. The content is very clear and reasonably easy to understand by a layperson, and quite remarkable," said Dr. Alfred I. Neuget, Professor of Medicine and Epidemiology at Columbia University, one of the experts assessing the website.

Those who visit www.abcalkoholu.pl may also listen to independent experts on alcohol, who regularly research issues connected with health, parenthood, consumption of alcohol in large quantities at a single session, DUI and the existing alcohol policies. The website is addressed to adult alcohol consumers. "People should be able to make conscious decisions regarding alcohol consumption, based exact, properly balanced data. Only then are they able to assess personal risk they might undertake or the benefits that may result from alcohol consumption," stressed Paweł Sudoł, President of the Board of the Kompania Piwowarska. 

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Kompania Piwowarska [the Brewing Company] - the leader of the brewing industry in Poland
Kompania Piwowarska is the biggest brewing enterprise in Poland. Several centuries of experience in the brewing industry, state-of-the-art technology and the rigorist observance of the norms of production categorized as World Class Manufacturing guarantee the highest quality of the product. The company offers the following brands: TYSKIE (the favorite beer of Poles), ŻUBR (number two in volume sold in Poland), LECH, Dębowe Mocne, Pilsner Urquell, Redd's, Dog in the Fog, Miller Genuine Draft and Peroni Nastro Azzurro. The Brewing Company was established in 1999 through a merger of Tyskie Browary Książęce [Tychy Duke's Brewery] and Lech Browary Wielkopolski [Lech Great Poland Brewery]. Browar Dojlidy [Dojlidy Brewery] in Białystok joined the Company in 2003 and the Brewery of Kielce in 2008. The volume of sales by the KP reached 14.5 million hectoliters of beer in the financial year concluded on March 31, 2008.

SABMiller - on the biggest world manufacturers of beer
Kompania Piwowarska is a part of one of the biggest manufacturers of beer in the world - SABMiller plc. The group is present in over 60 countries on six continents, and its portfolio includes over 150 well-known brands (among others, Pilsner Urquell, Grolsch, Miller Genuine Draft, Peroni Nastro Azzurro, and Castle Lager). SABMiller plc is among the biggest companies in the world (outside of the US) bottling the products of Coca-Cola. In the financial year of 2008, concluded on March 31, SABMiller registered gross receipts of 21.4 billion dollars and reached gross profits of 3.2 billion dollars. The sales of beer reached 239 million hl.


Additional information can be obtained from:

Paweł Kwiatkowski
Director for Corporate Affairs and the Company Spokesman
KOMPANIA PIWOWARSKA SA
ul. Szwajcarska 11, 61-285 Poznań
Telephone +48 61 8787 881
Fax +48 61 8787 850
Mobile +48 601 599 198
pawel.kwiatkowski@kp.sabmiller.com
www.kp.pl

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