Keystone Light Makes Smooth Entry into NASCAR Camping World Truck Series
16 February 2009
Official Beer of the NASCAR Camping World Truck Series Introduces 24-Ounce Can Featuring 2009 Race Schedule
MILWAUKEE and GOLDEN, Colo. (Feb. 12, 2009) - Keystone Light, the official beer sponsor of the NASCAR Camping World Truck Series, is giving fans yet another reason to reach for the "Always Smooth" beer as they tune into the racing action each week: The complete 2009 NASCAR Truck Series schedule is printed along the side of limited-edition, 24-ounce cans of Keystone Light*.
"Keystone Light knows that NASCAR Truck Series fans take their racing seriously, so the 24-ounce ‘schedule can' is just another reason they should make a pit stop for Keystone Light, whether they're heading to the track or watching at home," said Keystone Light marketing manager Beatriz Arsuaga.
The collectable, 24-ounce Keystone Light "schedule can" is available as a single serve beer nationwide in convenience stores, liquor stores and supermarkets.
"The NASCAR Camping World Truck Series will benefit from this unprecedented nationwide exposure on Keystone Light packaging," said Jim O'Connell, VP of Corporate Marketing for NASCAR. "This is a great way for fans to keep up with the truck series' 25-race schedule. As the series has grown and entered new markets, you need a tall, 24-ounce can to list all those events."
The green flag waves for the NASCAR Camping World Truck Series Friday, Feb. 13 at Daytona International Speedway. More information on the series and schedule are available at NASCAR.com.
* Schedule subject to change
Keystone Light NASCAR Camping World Truck Series Schedule Can.../2
Built on a foundation of great beer brands and more than 288 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second largest beer company in America, capturing nearly 30 percent of U.S. beer sales. Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment. Miller Lite is the great tasting beer that established the American light beer category in 1975, and Coors Light is the brand that introduced consumers to refreshment as cold as the Rockies. MillerCoors brews full-calorie beers Coors Banquet and Miller Genuine Draft; and economy brands Miller High Life and Keystone Light. The company also imports Peroni, Grolsch, Pilsner Urquell and Molson Canadian and offers innovative products such as Miller Chill and Sparks. MillerCoors features craft brews from the Jacob Leinenkugel Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel's craft brewery in Chippewa Falls, WI and two microbreweries, the Leinenkugel's 10th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. MillerCoors vision is to become the best beer company in America by driving profitable industry growth. MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company.
About the NASCAR Camping World Truck Series
A popular NASCAR national series since its debut in 1995, the NASCAR Camping World Truck Series features full-size trucks in tough, side-by-side racing. With 25 points events at 23 different tracks across the country, the NASCAR Camping World Truck Series brings thrills to the most passionate NASCAR fans with aggressive and tough competition, action-packed races, and exciting finishes broadcast on SPEED and FOX. The unique nature of racing trucks, the combination of veteran and up-and-coming drivers, and the down-to-earth feel of the series all create a property that avid NASCAR fans can call their own.
Media Note: High-res images of the can are available by calling Tom Ryan at 414-931-3377 or emailing Ryan2.Thomas@millercoors.com