Change in production, distribution and marketing arrangements for Miller Genuine Draft in the Republic of Ireland
26 January 2009
SABMiller's UK operating subsidiary, Miller Brands, announces that its contract with Beamish and Crawford to market, brew and distribute Miller Genuine Draft (MGD) in the Republic of Ireland, will terminate with effect from April 30th 2009.
As of this date, sales and distribution for Miller Genuine Draft in the Republic of Ireland will transfer to Ireland-based Richmond Marketing, which already manages the distribution of SABMiller's Pilsner Urquell and Peroni Nastro Azzurro brands in that market.
Nick Miller, Managing Director of Miller Brands said: "We are very pleased to confirm that we have reached agreement with Richmond Marketing regarding the sales and distribution of MGD in the Irish market. Richmond has an outstanding record of developing premium drinks brands and we are confident that they will be the perfect partner for us in continuing to build on the excellent growth that MGD has experienced over recent years. We would like to thank Beamish and Crawford for the excellent work that they have done with MGD over many years."
Notes to editors:
About SABMiller plc
SABMiller plc is one of the world's largest brewers with brewing interests and distribution agreements across six continents. The group's wide portfolio of brands includes premium international beers such as Grolsch, Miller Genuine Draft, Peroni Nastro Azzurro and Pilsner Urquell, as well as market-leading local brands such as Aguila, Castle, Miller Lite, Snow and Tyskie. SABMiller is also one of the largest bottlers of Coca-Cola products in the world.
In the year ended 31 March 2008, the group reported US$3,639 million in adjusted pre-tax profit and revenue of US$21,410 million. SABMiller plc is listed on the London and Johannesburg stock exchanges.
About Miller Brands
Miller Brands was launched in 2005 and is a subsidiary of SABMiller, one of the world's largest brewers. Miller Brands have assumed responsibility for the development of all SABMiller's international premium brands across the UK; these include Peroni Nastro Azzurro, Pilsner Urquell and Miller Genuine Draft. Through its consistent pricing and distribution discipline, supplemented by engaging marketing activities, Miller Brands is bringing value back into the beer category. Sales are currently growing in excess of 20% year on year in a declining market and this is increasingly recognized and referenced by retailers.
SABMiller plc Tel: +44 20 7659 0100
Jonathan Oates Media Relations Manager Tel: +44 20 7659 0144