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SABMiller launches its new website

19 January 2009

The web offers information about alcohol and how its consumption affects the body

- tries to help individuals to make informed decisions about alcohol consumption
- It offers information and useful advice to be considered at the moment of alcohol consumption
- First global initiative of its kind launched by a brewery

Santa Cruz, Tenerife, January 15, 2008.- Compañía Cervecera de Canarias belongs to SABMiller, one of the world's leading breweries that has just launched TalkingAlcohol. The objective of this new website is to talk knowledgeably about alcohol and its consumption consequences. Information about beers and health, moderate consumption, manufacturing processes and ingredients can be found here. The site is available in seven languages and it is the first global initiative of it s kind launched by a brewery.
Alcohol affects us when we consume but its effects differ from one person to another. You can find out about these differences in the Alcohol and Your Body section. Also, this innovative section allows us to take an interactive journey though the human body and observe how alcohol is absorbed and processed. It also explains the physical effects caused by a hangover or how alcohol can affect diabetics or pregnant women.
Social Consequences
For years, enjoying a beer or a drink has been part of social life and celebrations all over the world. However, irresponsable consumption can result in disastrous consequences. SABMiller, a company committed to people's awareness regarding responsible consumption, has made available a guide of moderate consumption to the users so that its consumers do not fall into dangerous situations. It also offers norms of behavior that will help parents avoid risky situations with their children and alcohol.
Everything About Beer offers information on ingredients and manufacturing processes of the different types of beer available in the market. Moreover, ingredients of the company's brands distributed all over the World can be consulted here.

Website users will have access to independent expert's opinions who will share their point of view on minor's alcohol consumption, drinking and driving, health, etc. Also, TalkingAlcohol offers links to other prominent sites that give relevant information and the possibility of downloading documentation, ads and videos in order that the consumer will make informed decisions at the time of alcohol consumption.

The site contents have been supervised by independent experts, among which we can mention Dr. Scott Phillips of the Colorado University Health and Science Centre and Dr. Neuget, Columbia University's Medicine and Epidemiology professor.

Kristin Wolfe, who is in charge of Alcohol Policies at SABMiller, said: "We know our consumers share important moments of their lives around our products, which is why we feel the responsibility of informing them about the negative effects of irresponsible alcohol consumption." "We hope will help adults make informed decisions at the time of alcohol consumption."

About SABMiller

SABMiller is one of the world's biggest breweries and it has distribution agreements in more than 60 countries in 5 continents. The brewery manufactures international beer brands such as Grolsch, Miller Genuine Draft, Peroni Nastro Azzurro and Pilsner Urquell, besides an exceptional gamma of brands manufactured locally. SABMiller is also one of Coca Cola world's biggest bottling plants outside the United States.
During the last fiscal year (March 2008), the company had a turn over of 21,410 million of dollars and made a profit of 3,639 million of dollars.  SABMiller is listed on the London and Johannesburg's stocks.

About Compañía Cervecera de Canarias

Compañía Cervecera de Canarias is one of the leading national breweries and one of Canarias' main economical, industrial and social development driving forces. Its income was close to 149 million of Euros and its profits were more than 27 million of Euros over the last year (fact that places it within the food and beverage's companies with the most outstanding turnover in Canarias). It belongs to SABMiller's international group and over 300 Canarias' businessmen are shareholders.

The brewery manufactures their own beer brands such as Dorada, Tropical, Carlsberg (under license). They distribute international brands such as Peroni Nastro Azzurro, Pilsner Urquell, Guinness and Miller. Also, they retail other natural beverages such as Peartiser and Appletiser, the energy drink Red Bull and Granini premium juices. Compañía Cervecera de Canarias is one of the main profit and development yielding companies in the archipelago. It promoted the creation of close to 900 direct positions and more than 13,000 indirect positions.

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