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Grammy Award-Winning Artist Nelly Makes It “Cold In Here” At Coors Light Party At Super Bowl

7 January 2009

Coors Light, Official Beer Sponsor of Super Bowl XLIII,
Also Brings Iconic Coach Press Conference Spots to Life at NFL Experience;
Unveils Coldest, Most Memorable Playoff Games with Pro Football Hall of Fame


MILWAUKEE and GOLDEN, Colo. (Jan. 6, 2009) - Cold and refreshing will be the name of the game as Coors Light brings its official beer sponsorship to life at Super Bowl XLIII.  Culminating in a January 30 party in Orlando headlined by Grammy Award-winning artist Nelly and the St. Lunatics, "The World's Most Refreshing Beer" will also invite fans to imitate their favorite "Coaches" press conference commercial at the Coors Light Cold Zone at NFL Experience, which opens January 24 in Tampa.

Additionally, through a partnership with the Pro Football Hall of Fame, Coors Light will unveil the results of a poll asking Hall of Famers to pick the 10 coldest and most memorable playoff games of all-time.  Results will be announced at NFL Experience's "NFLX After Dark" event January 29.

"Coors Light is proud to celebrate its official beer sponsorship of the NFL and Super Bowl XLIII with non-stop festivities for fans and partners leading up to The Big Game," said Lee Dolan, Coors Light vice president of marketing.  "Our commitment is to bring refreshment as cold as the Rockies to adult fans enjoying the Super Bowl with friends and family."

At the 18th annual NFL Experience, an interactive fan festival offering games, displays and entertainment attractions, the Coors Light Cold Zone will feature a mini-studio where adults 21 and older can film their own Coors Light "Coaches" press conference commercial and take it home with them on DVD.  Tickets to NFL Experience can be purchased at SuperBowl.com or by calling (866) TIX-4NFL.

The Coors Light party at the Super Bowl, headlined by Nelly and the St. Lunatics and featuring a sensory overload of what a pure Rocky Mountain experience feels like, challenges party-goers to explore the event as if they were about to ascend the Rocky Mountains.  Complete with snow machines, base camp, tents, bivouacs, mountain climbers and blasts of frosty, flavored oxygen, attendees will be invited to climb to the top level, where Nelly will finish the night with a performance.

Visit http://coorslight.com/SuperBowlXLIII to watch the latest "Coaches" commercials featuring Mike Ditka, Brian Billick, Barry Switzer, Dennis Green and Jim Mora Sr. and to learn more about the brand's official beer sponsorship of NFL nation.

© 2009 NFL Properties LLC.  All NFL-related trademarks are trademarks of the National Football League.

About MillerCoors
Built on a foundation of great beer brands and more than 288 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers.  MillerCoors is the second largest beer company in America, capturing nearly 30 percent of U.S. beer sales.  Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment.  Miller Lite is the great tasting beer that established the American light beer category in 1975, and Coors Light is the brand that introduced consumers to refreshment as cold as the Rockies. MillerCoors brews full-calorie beers Coors Banquet and Miller Genuine Draft; and economy brands Miller High Life and Keystone Light.  The company also imports Peroni, Pilsner Urquell and Molson Canadian and offers innovative products such as Miller Chill and the Sparks line of caffeinated alcohol beverages.  MillerCoors features craft brews from the Jacob Leinenkugel Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company.  MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel's craft brewery in Chippewa Falls, WI and two microbreweries, the Leinenkugel's 10th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver.  MillerCoors vision is to become the best beer company in America by driving profitable industry growth.  MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community impact.  MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company.

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