Grolsch Teams With Miami Artist To Produce Limited-Edition Bottle Available Only At Select Shows During Art Basel Miami Beach
17 November 2008
Holland-based Beer Company Continues Its Support of the Art Scene Through
Unique SwingArt Bottle and Outdoor Artist Collage
MIAMI (Nov. 13, 2008) - For the third consecutive year, Grolsch is supporting five of the most important art shows in the United States during Art Basel in Miami Beach, Dec. 4-7, 2008. Art Basel Miami Beach combines an international selection of top galleries with an exciting program of special exhibitions, parties and crossover events, featuring music, film, architecture and design.
At last year's shows, Grolsch - famous for its iconic Swingtop bottle - introduced the limited-edition SwingArt bottle, and produced a limited number of Grolsch bottles featuring an artist's work on the bottle. This year the brand is taking it a step further by partnering with Miami-based artist Edouard Duval Carrié, whose work will not only adorn this year's SwingArt bottle, but also an outside wall of the Soho Studios in the heart of the Wynwood Art District during Art Basel.
Originally from Haiti, Carrié is an established artist who has shown his art in galleries and museums worldwide. He combines African fables, classic mythology, Haitian and world history in combination with contemporary events in his art. Currently his art is on display at the Bernice Steinbaum gallery in Miami and MAM (Miami's Art Museum) among other galleries in the US. The artwork used for this year's SwingArt bottle is called Anima, Latin for "the spirit within."
-- more --
Nov. 13, 2008
"We're thrilled to once again be supporting these shows during Art Basel Miami Beach," said Bas Besselink, Grolsch US brand manager. "The SwingArt bottle is truly a unique, limited-edition art piece in its own right and we're excited for people to see Edouard's magnificent work both on the Grolsch bottle, as well as on a larger scale in the form of the collage on the Soho Studios wall."
A total of 1,700 bottles will be available exclusively at the Grolsch-supported previews of Art Basel Miami Beach Dec. 2 and 3. Grolsch will support many of the major art fairs and art events in the Wynwood Art District, including Pulse, NADA, Scope, Photo Miami and Art Miami.
"I'm honored to display this piece on the SwingArt bottle and at Soho Studios," said Edouard Duval Carrié. "Grolsch has been very involved in supporting a variety of local art scenes throughout the US and I'm grateful they've allowed me to showcase my work in such a unique fashion."
Royal Grolsch is a brewery with a rich tradition that goes back to 1615. Grolsch brews beer concentrating on the premium segment of the market. The focal point of Grolsch's commercial activities lies in the Netherlands, Grolsch's historic home market. Grolsch is active internationally in around 70 countries. Important international markets for Grolsch include the United Kingdom, the United States, Canada, France, Australia and New Zealand.
Built on a foundation of great beer brands and more than 288 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second largest beer company in America, capturing nearly 30 percent of U.S. beer sales. Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment. Miller Lite is the great tasting beer that established the American light beer category in 1975, and Coors Light is the brand that introduced consumers to refreshment as cold as the Rockies. MillerCoors brews full-calorie beers Coors Banquet and Miller Genuine Draft; and economy brands Miller High Life and Keystone Light. The company also imports Peroni, Pilsner Urquell, Grolsch and Molson Canadian and offers innovative products such as Miller Chill and the Sparks line of caffeinated alcohol beverages. MillerCoors features craft brews from the Jacob Leinenkugel Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel's craft brewery in Chippewa Falls, WI and two microbreweries, the Leinenkugel's 10th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. MillerCoors vision is to become the best beer company in America by driving profitable industry growth. MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community involvement. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company.