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Poland: KP News to Be Launched

14 October 2008

Kompania Piwowarska [the Brewing Company] wants to reach new recipients with an important message. It publishes a new electronic bulletin ‘KP News’

KP informs journalists about the most important events within the company and the industry via the Piwowarski Serwis Informacyjny (PSI) [Brewing Information Service] which in the Agape contest was twice voted the best electronic bulletin in Poland. The contracting parties of the Company have received for years the information periodical titled The World of Beer. The World of Friends. Everybody can receive information on the KP, the brands, and the brewing industry via the newly reconstructed corporate site www.kp.pl.

KP News is addressed to suppliers, recipients, clients, consumers and everyone else who is interested in what is going on with the biggest producer of beer in Poland.

“The new bulletin clearly targets a new group of recipients. Thematically, it will be similar to the Brewing Information Service. One will be able to find all news concerning the company and its products but the form of them simply will be addressed to a different target group. The articles will be shorter and the photos smaller, which will allow for more information on promotions or events,” states Patrycja Skrzypiec, a PR specialist in the Brewing Company.

The work on the new bulletin started with the preparation of the Internet service. Currently, a data base of recipients is being created.

“The information how to receive the new service will be posted, for example, on the Internet site of the Brewing Company, as well as on the Piwopedia [Brewpedia]. In addition, we are going to solicit people calling our infoline to receive KP News,” explains Patrycja Skrzypiec.

KP News is to provide information to those interested about the innovativeness of the leader of the Polish brewing market and provide its financial results, as well as convince about the expertise of the company and its social responsibility, and the advantages of working for the Brewing Company.

The first issue of KP News will be available on the computer screens soon.

Everybody may subscribe to KP News today! In order to do it, it is enough to send a message “KP News” to the address: redakcja@kp.sabmiller.com from the e-mail address on which the received.

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Kompania Piwowarska [the Brewing Company] – the leader of the brewing industry in Poland
Kompania Piwowarska is the biggest brewing enterprise in Poland. Several centuries of experience in the brewing industry, state-of-the-art technology and the rigorist observance of the norms of production categorized as World Class Manufacturing guarantee the highest quality of the product. The company offers the following brands: TYSKIE (the favorite beer of Poles), ŻUBR (number two in volume sold in Poland), LECH, Dębowe Mocne, Pilsner Urquell, Redd's, Dog in the Fog, Miller Genuine Draft and Peroni Nastro Azzurro. The Brewing Company was established in 1999 through a merger of Tyskie Browary Książęce [Tychy Duke’s Brewery] and Lech Browary Wielkopolski [Lech Great Poland Brewery]. Browar Dojlidy [Dojlidy Brewery] in Białystok joined the Company in 2003 and the Brewery of Kielce in 2008. The volume of sales by the KP reached 14.5 million hectoliters of beer in the financial year concluded on March 31, 2008.

SABMiller – on the biggest world manufacturers of beer

Kompania Piwowarska is a part of one of the biggest manufacturers of beer in the world – SABMiller plc. The group is present in over 60 countries on six continents, and its portfolio includes over 150 well-known brands (among others, Pilsner Urquell, Grolsch, Miller Genuine Draft, Peroni Nastro Azzurro, and Castle Lager). SABMiller plc is among the biggest companies in the world (outside of the US) bottling the products of Coca-Cola. In the financial year of 2008, concluded on March 31, SABMiller registered gross receipts of 21.4 billion dollars and reached gross profits of 3.2 billion dollars. The sales of beer reached 239 million hl.

For additional information, please contact:

Katarzyna Wilczewska
Head of the Public Affairs Section
KOMPANIA PIWOWARSKA SA
katarzyna.wilczewska@kp.sabmiller.com
Fax: +48 61 87 87 850
Mobile: +48 601 887 966

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