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14 September 2006

London and Johannesburg, 14 September 2006.  SABMiller plc, one of the world’s leading brewers, announces the introduction of its premium Peroni Nastro Azzurro brand into South America for the first time.  The brand will be launched in Colombia becoming the company’s first foreign imported beer into the region.

Peroni Nastro Azzurro will initially be made available in high-end on-trade premises in Bogotá and Medellin, with seasonal availability in Cartagena. The launch will be supported by an integrated marketing campaign including above and below the line activity embodying Peroni Nastro Azzurro’s unique Italian style.

This introduction continues SABMiller’s global expansion of Peroni Nastro Azzurro and will mean the brand is now represented in appropriate outlets in all SABMiller regional markets. It also highlights the move by Bavaria, a subsidiary of SABMiller plc, to develop the premium segment of the beer market in Colombia alongside existing local brand Club Colombia - driving not only growth in mix, but volume growth in the key value end of the beer category.

Buoyant trading conditions were experienced across the region during the past quarter with sales increasing 7.5% against the comparable period last year. This growth was underpinned by improving economic conditions, increased brand and trade investments as well as launches of packaging innovations.

Karl Lippert, president of Bavaria, commented: “The introduction of Peroni Nastro Azzurro to Colombia not only bolsters our presence in the premium segment along with Club Colombia, but aims to develop the category itself in the country. The growing sophistication of our consumers, and our research, point to strong interest in a stylish Italian brand, like Peroni. This launch is an important step for us as we develop our portfolio of brands to satisfy the needs of all Colombian beer consumers.”

SABMiller International Brand Director for Peroni Nastro Azzurro, Chris Taylor, said: “Peroni Nastro Azzurro is now in five continents around the world with high consumer awareness, growing demand and strong performances in all of its markets. It’s a simple concept – Italian style in a bottle – and one which we firmly believe will make Peroni Nastro Azzurro into the premier choice for consumers around the world.”

Peroni Nastro Azzurro is part of SABMiller’s global premium brand portfolio which also includes Pilsner Urquell and Miller Genuine Draft. Brewed in Italy for over forty years, Peroni Nastro Azzurro will be imported to Colombia from SABMiller’s brewery in Bari, in southern Italy.


Notes to editors:

SABMiller plc is one of the world’s largest brewers with brewing interests or distribution agreements in over 60 countries across five continents. The group’s brands include premium international beers such as Miller Genuine Draft, Peroni Nastro Azzurro and Pilsner Urquell, as well as an exceptional range of market leading local brands.  Outside the USA, SABMiller plc is also one of the largest bottlers of Coca-Cola products in the world.
In the year ended 31 March 2006, the group reported US$15,307 million in revenues and profit before tax of US$2,453 million. SABMiller plc is listed on the London and Johannesburg stock exchanges.

Peroni Nastro Azzurro

  • Peroni Nastro Azzurro is the leading premium Italian beer worldwide.
  • Birra Peroni first started brewing in 1846, and Nastro Azzurro was first created in the early 60’s in Italy.
  • Peroni Nastro Azzurro with sleek new retro design was launched around the world in early 2005.
  • Peroni Nastro Azzurro is available as a bottled beer (33cl & 66cl) and draught in certain markets.
  • Peroni Nastro Azzurro is a well-balanced (low residual sugar content), clear pale lager made by brewing the finest spring-planted barley combined with malts and hops to create the highest standard of premium beer.  

This announcement is available on the company website:


SABMiller plc  
Tel: +44 20 7659 0100
Sue Clark 
Director of Corporate Affairs 
Tel: +44 20 7659 0184
Gary Leibowitz 
Vice President, Investor Relations 
Tel: +44 20 7659 0174
James Crampton 
Media Relations Manager 
Tel: +44 7795 208158
Maria Clara Gracia Buitrago
Director of Media Relations and Corporate Identity – Bavaria S.A.
Tel: +57-1-638 9290 - Bogotá
Sarah Waldock 
Peroni Nastro Azzurro International Press Office 
Tel: +44 7738 468478

This announcement does not constitute an offer to sell or issue or the solicitation of an offer to buy or acquire securities of SABMiller plc (the "Company") or any of its affiliates in any jurisdiction or an inducement to enter into investment activity.

This document includes "forward-looking statements".  These statements may contain the words "anticipate", "believe", "intend", "estimate", "expect" and words of similar meaning.  All statements other than statements of historical facts included in this announcement, including, without limitation, those regarding the Company's financial position, business strategy, plans and objectives of management for future operations (including development plans and objectives relating to the Company's products and services) are forward-looking statements.  These forward-looking statements involve known and unknown risks, uncertainties and other important factors that could cause the actual results, performance or achievements of the Company to be materially different from future results, performance or achievements expressed or implied by such forward-looking statements.  These forward-looking statements are based on numerous assumptions regarding the Company's present and future business strategies and the environment in which the Company will operate in the future.  These forward-looking statements speak only as at the date of this announcement.  The Company expressly disclaims any obligation or undertaking to disseminate any updates or revisions to any forward-looking statements contained in this announcement to reflect any change in the Company's expectations with regard thereto or any change in events, conditions or circumstances on which any such statement is based.

Any information contained in this announcement on the price at which the Company's securities have been bought or sold in the past, or on the yield on such securities, should not be relied upon as a guide to future performance.

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