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SABMiller appoints new Marketing Director for Europe

28 September 2006

SABMiller plc, one of the world’s leading brewers, is pleased to announce the appointment of Chris Ritchie as Marketing Director of SABMiller Europe effective 1 October 2006.

Chris joins SABMiller Europe’s central office in Budapest from Procter & Gamble (“P&G”) where he spent eleven years in marketing capacities both in Canada and Europe. Most recently as Global Marketing Director for the Olay brand, his responsibilities included global expansion and in-store marketing capabilities for the business.

In his new role, Chris will work with brand teams across SABMiller’s European markets in developing strong local brand portfolios and integrating the group’s international premium offer. Chris will also be responsible for continuing to build effective and efficient systems and processes within the region’s marketing function. He will report to Alan Clark, Managing Director of SABMiller Europe.

Commenting on his appointment, Alan Clark said:

“Brands are the key to our success. Chris’ broad knowledge and experience in marketing products in Europe’s increasingly competitive market will support SABMiller as we strive to build our brand portfolios effectively and responsibly. I look forward to working with him and welcome him to SABMiller Europe.

Chris Ritchie said:

“I am very excited to be joining SABMiller. I look forward to working with the team – continuing to drive the strength of the brand portfolios, enhancing the capability of the marketing organization, and contributing to the overall future growth of this industry leader.“

SABMiller has operations in nine European countries including Poland, Czech Republic, Italy, Russia, Hungary, Slovakia, Canary Islands, Romania and the UK. Its brands include local beers such as Zolotaya Botchka, Tyskie and Kozel, as well as international brands Pilsner Urquell, Peroni Nastro Azzurro and Miller Genuine Draft. In the financial year to 31 March 2006, SABMiller Europe increased lager volumes by 6% and increased EBITA 14% on a constant currency basis.


Notes to editors:

SABMiller plc is one of the world’s largest brewers with brewing interests or distribution agreements in over 60 countries across five continents. The group’s brands include premium international beers such as Miller Genuine Draft, Peroni Nastro Azzurro and Pilsner Urquell, as well as an exceptional range of market leading local brands.  Outside the USA, SABMiller plc is also one of the largest bottlers of Coca-Cola products in the world.
In the year ended 31 March 2006, the group reported US$2,626 million adjusted pre-tax profit and a turnover of US$15,307 million.  SABMiller plc is listed on the London and Johannesburg stock exchanges.

This announcement is available on

Chris Ritchie

Procter & Gamble Europe
Marketing Director - Global Olay Skincare 
Brand Manager – Olay, Western Europe
Brand Manager – Infasil and Personal Beauty Care – Western Europe
Procter & Gamble Canada
1995 - 2000
Various Brand and Sales positions.


SABMiller plc  
Tel: +44 20 7659 0100
Sue Clark 
Director of Corporate Affairs 
Tel: +44 20 7659 0184
Gary Leibowitz 
Senior Vice President, Investor Relations 
Tel: +44 20 7659 0119
James Crampton 
Media Relations Manager 
Tel: +44 7795 208158

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