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SABMiller invests over £2 million in Pilsner Urquell re-launch in the UK

4 October 2006

MILLER BRANDS (UK) Ltd., a subsidiary of global leading brewer SABMiller plc, announces that it will invest over £2 million in its international premium brand Pilsner Urquell on marketing and sales activities in the UK over the next 18 months.

As part of re-acquainting the UK consumer with the world’s first true golden beer from the Czech Republic, MILLER BRANDS UK will focus on recruiting discerning consumers to the brand.  The group will also look to leverage the recent global sponsorship of the Lucie Awards, the prestigious photographic competition established by the International Photography Awards.

Managing Director of MILLER BRANDS UK, Gary Whitlie said:

“Pilsner Urquell is an iconic, prestigious beer which serves as a global benchmark against which all other beers are judged. With a consumer base of beer connoisseurs, appreciative of quality products, the UK is the perfect market to grow this unique beer. We know this is how beer is meant to taste and now invite all Britons to decide for themselves.”

Pilsner Urquell, the world’s first golden beer, gave its name to a whole new style of beer – Pilsner. Invented in 1842 and still brewed at the original source in Plzen in the Czech Republic, it offers a harmonious balance of hoppy bitterness and subtle sweetness.

Pilsner Urquell is part of SABMiller’s global premium brand portfolio which also includes Peroni Nastro Azzurro and Miller Genuine Draft.

Ends

Notes to editors:

SABMiller
SABMiller plc is one of the world’s largest brewers with brewing interests or distribution agreements in over 60 countries across five continents. The group’s brands include premium international beers such as Miller Genuine Draft, Peroni Nastro Azzurro and Pilsner Urquell, as well as an exceptional range of market leading local brands.  Outside the USA, SABMiller plc is also one of the largest bottlers of Coca-Cola products in the world.

In the year ended 31 March 2006, the group reported US$15,307 million in revenues and profit before tax of US$2,453 million. SABMiller plc is listed on the London and Johannesburg stock exchanges.

This announcement can be found on www.sabmiller.com

Further information on MILLER BRANDS (UK) is available on www.millerbrands.co.uk

High resolution brand images are available for the media to view and download free of charge from www.vismedia.co.uk.

Enquiries:  

SABMiller plc  Tel: +44 20 7659 0100
  
Sue Clark Director of Corporate Affairs Tel: +44 20 7659 0184
  
Gary Leibowitz Vice President, Investor Relations Tel: +44 20 7659 0174
  
Nigel Fairbrass Head of Media Relations  Tel: +44 7795 894 265

This announcement does not constitute an offer to sell or issue or the solicitation of an offer to buy or acquire securities of SABMiller plc (the "Company") or any of its affiliates in any jurisdiction or an inducement to enter into investment activity.

This document includes "forward-looking statements".  These statements may contain the words "anticipate", "believe", "intend", "estimate", "expect" and words of similar meaning.  All statements other than statements of historical facts included in this announcement, including, without limitation, those regarding the Company's financial position, business strategy, plans and objectives of management for future operations (including development plans and objectives relating to the Company's products and services) are forward-looking statements.  These forward-looking statements involve known and unknown risks, uncertainties and other important factors that could cause the actual results, performance or achievements of the Company to be materially different from future results, performance or achievements expressed or implied by such forward-looking statements.  These forward-looking statements are based on numerous assumptions regarding the Company's present and future business strategies and the environment in which the Company will operate in the future.  These forward-looking statements speak only as at the date of this announcement.  The Company expressly disclaims any obligation or undertaking to disseminate any updates or revisions to any forward-looking statements contained in this announcement to reflect any change in the Company's expectations with regard thereto or any change in events, conditions or circumstances on which any such statement is based.

Any information contained in this announcement on the price at which the Company's securities have been bought or sold in the past, or on the yield on such securities, should not be relied upon as a guide to future performance.

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