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SABMiller appoints Head of Reputation and Corporate Communications

2 November 2006

SABMiller plc, one of the world's leading brewers, is pleased to announce the appointment of Michael Farr as Head of Reputation and Corporate Communications for the Group, effective 01 March 2007. This is a newly created position at the company.

Michael has spent the last three years as Head of Communications for the South African Breweries Limited in South Africa. During his career he has been CEO of the Cape Town Partnership where he spearheaded urban renewal, CEO of SA Tourism and CEO of the Tourism Business Council. Prior to that he was South Africa’s Consul General in Hong Kong.

Reporting to Sue Clark, Corporate Affairs Director SABMiller plc, based in the UK, Michael will direct the development and positioning of SABMiller’s reputation across global stakeholder groups. He will be responsible also for a number of key activities to build the company’s corporate brand.

Michael will head a team which will also be responsible for SABMiller’s
e-communications strategy, the production of corporate publications, events and hospitality activities and will also direct and develop the positioning of SABMiller with the company’s 70,000 employees across the group.

Commenting on the appointment, SABMiller’s Corporate Affairs Director Sue Clark said:

“In creating this new position, SABMiller has given full acknowledgement to the fact that our reputation is one of our key assets. Michael is ideally placed to bring his expertise in the important areas of reputation and brand management to the group’s global operations. We look forward to his joining our team in March and taking up this key position.”

Tony van Kralingen, Managing Director of the South African Breweries Limited said:

“Michael has been responsible for the creation and execution of our corporate brand and our reputation strategies. Under his management, the company has secured a number of achievements, one of the most notable of which is that all employees of SAB in South Africa have a keen understanding of the importance of our reputation and the role they play. We wish him well.

Michael Farr said:

“This is an extraordinary opportunity. SABMiller plc has a major presence in over 60 countries spread across five continents. This makes the strategic planning of corporate reputation and corporate brand extremely challenging, and an opportunity I am looking forward to enormously.


Notes to editors

SABMiller plc is one of the world’s largest brewers with brewing interests or distribution agreements in over 60 countries across five continents. The group’s brands include premium international beers such as Miller Genuine Draft, Peroni Nastro Azzurro and Pilsner Urquell, as well as an exceptional range of market leading local brands.  Outside the USA, SABMiller plc is also one of the largest bottlers of Coca-Cola products in the world.

In the year ended 31 March 2006, the group reported US$15,307 million in revenues and profit before tax of US$2,453 million. SABMiller plc is listed on the London and Johannesburg stock exchanges.

This announcement can be found on


SABMiller plc
Tel: +44 20 7659 0100

Sue Clark
Director of Corporate Affairs
Tel: +44 20 7659 0184

Michael Farr
Head of Communications, SAB Ltd
Tel: +2782 924 2267

This announcement does not constitute an offer to sell or issue or the solicitation of an offer to buy or acquire securities of SABMiller plc (the "Company") or any of its affiliates in any jurisdiction or an inducement to enter into investment activity.

This document includes "forward-looking statements".  These statements may contain the words "anticipate", "believe", "intend", "estimate", "expect" and words of similar meaning.  All statements other than statements of historical facts included in this announcement, including, without limitation, those regarding the Company's financial position, business strategy, plans and objectives of management for future operations (including development plans and objectives relating to the Company's products and services) are forward-looking statements.  These forward-looking statements involve known and unknown risks, uncertainties and other important factors that could cause the actual results, performance or achievements of the Company to be materially different from future results, performance or achievements expressed or implied by such forward-looking statements.  These forward-looking statements are based on numerous assumptions regarding the Company's present and future business strategies and the environment in which the Company will operate in the future.  These forward-looking statements speak only as at the date of this announcement.  The Company expressly disclaims any obligation or undertaking to disseminate any updates or revisions to any forward-looking statements contained in this announcement to reflect any change in the Company's expectations with regard thereto or any change in events, conditions or circumstances on which any such statement is based.

Any information contained in this announcement on the price at which the Company's securities have been bought or sold in the past, or on the yield on such securities, should not be relied upon as a guide to future performance.

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