SABMiller appoints Head of Reputation and Corporate Communications
2 November 2006
SABMiller plc, one of the world's leading brewers, is pleased to announce the appointment of Michael Farr as Head of Reputation and Corporate Communications for the Group, effective 01 March 2007. This is a newly created position at the company.
Michael has spent the last three years as Head of Communications for the South African Breweries Limited in South Africa. During his career he has been CEO of the Cape Town Partnership where he spearheaded urban renewal, CEO of SA Tourism and CEO of the Tourism Business Council. Prior to that he was South Africa’s Consul General in Hong Kong.
Reporting to Sue Clark, Corporate Affairs Director SABMiller plc, based in the UK, Michael will direct the development and positioning of SABMiller’s reputation across global stakeholder groups. He will be responsible also for a number of key activities to build the company’s corporate brand.
Michael will head a team which will also be responsible for SABMiller’s
e-communications strategy, the production of corporate publications, events and hospitality activities and will also direct and develop the positioning of SABMiller with the company’s 70,000 employees across the group.
Commenting on the appointment, SABMiller’s Corporate Affairs Director Sue Clark said:
“In creating this new position, SABMiller has given full acknowledgement to the fact that our reputation is one of our key assets. Michael is ideally placed to bring his expertise in the important areas of reputation and brand management to the group’s global operations. We look forward to his joining our team in March and taking up this key position.”
Tony van Kralingen, Managing Director of the South African Breweries Limited said:
“Michael has been responsible for the creation and execution of our corporate brand and our reputation strategies. Under his management, the company has secured a number of achievements, one of the most notable of which is that all employees of SAB in South Africa have a keen understanding of the importance of our reputation and the role they play. We wish him well.
Michael Farr said:
“This is an extraordinary opportunity. SABMiller plc has a major presence in over 60 countries spread across five continents. This makes the strategic planning of corporate reputation and corporate brand extremely challenging, and an opportunity I am looking forward to enormously.
Notes to editors
SABMiller plc is one of the world’s largest brewers with brewing interests or distribution agreements in over 60 countries across five continents. The group’s brands include premium international beers such as Miller Genuine Draft, Peroni Nastro Azzurro and Pilsner Urquell, as well as an exceptional range of market leading local brands. Outside the USA, SABMiller plc is also one of the largest bottlers of Coca-Cola products in the world.
In the year ended 31 March 2006, the group reported US$15,307 million in revenues and profit before tax of US$2,453 million. SABMiller plc is listed on the London and Johannesburg stock exchanges.
This announcement can be found on www.sabmiller.com
Tel: +44 20 7659 0100
Director of Corporate Affairs
Tel: +44 20 7659 0184
Head of Communications, SAB Ltd
Tel: +2782 924 2267
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