SABMiller plc appoints MEC Global Solutions to advise on global brand communications planning
4 June 2007
SABMiller announces that it is appointing MEC Global Solutions, the international client consulting division of MEC, to a consulting role, working with its operating companies around the world to facilitate brand communications planning. The role is primarily training and mentoring and does not affect any local media agency relationships.
Charlie Hiscocks, Brand Communications Director for SABMiller plc, said: "We have been working with MEC for some time and they have been massively helpful in raising the standards of our communications planning. As communications become increasingly complex, we need to challenge ourselves to make sure that we are investing every dollar, rand, euro or pound in the most productive way. In Jim Taylor, MEC has one of the brightest and best backed up by a top quality team of individuals who are willing to work with our local brand and agency teams. I am grateful for their help to date and delighted to formalise our commitment to them."
Melanie Varley, Chief Executive Officer, EMEA, Mediaedge:cia, said: "We recognise the importance of world class communications planning and it has been a key area of investment for MEC. We are especially delighted to be working with SABMiller to help shape and improve their comms planning activities."
Jim Taylor, Regional Director, Retail, EMEA, Mediaedge:cia said, “Working alongside SABMiller has been a rare privilege where we are able to get right inside the business and to make a real difference. It has been and will continue to be a great learning experience for all involved."
About SABMiller plc
SABMiller plc is one of the world’s largest brewers with brewing interests or distribution agreements in over 60 countries across six continents. The group’s brands include premium international beers such as Miller Genuine Draft, Peroni Nastro Azzurro and Pilsner Urquell, as well as an exceptional range of market leading local brands. Outside the USA, SABMiller plc is also one of the largest bottlers of Coca-Cola products in the world.
In the year ended 31 March 2007, the group reported US$3,154 million adjusted pre-tax profit and revenue of US$18,620 million. SABMiller plc is listed on the London and Johannesburg stock exchanges.
MEC Global Solutions is a division of Mediaedge:cia, a global media communications agency whose services include consumer insight and ROI, communications planning, media planning and buying, interaction (digital, direct, search), sponsorship consultancy and activation, retail consultancy, branded content and entertainment marketing. It has 4,000 people who work with local, regional and global clients from 220 offices in 76 countries. MEC is a founding partner of GroupM, WPP’s media investment management group.
Tel: +44 20 7659 0100
Media Relations Manager, SABMiller plc
Tel: +44 20 7659 0131
Director, Corporate Communications, Global, Mediaedge:cia
Tel: +1 212 474 0554
This announcement does not constitute an offer to sell or issue or the solicitation of an offer to buy or acquire securities of SABMiller plc (the Company) or any of its affiliates in any jurisdiction or an inducement to enter into investment activity. Any information contained in this announcement on the price at which the Company's securities have been bought or sold in the past, or on the yield on such securities, should not be relied upon as a guide to future performance.