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19 September 2013

Plzeň, September 18, 2013 – a total of 16 projects will compete for votes from public during the programme called “PRAZDROJ TO PEOPLE.” A council of selected significant personalities from the social scene of the city, and representatives of Plzeňský Prazdroj, decided on Monday in Pilsen, selecting the most suitable ones from the projects who applied. Those selected will compete in the public voting that will begin on October 1st and will last for one month. People will have a chance to select their favourite via Internet, SMS text or coupon. Their votes will help distribute 12 million CZK (about 600,000.00 USD). 

31 not-for-profit organisations applied for the donation. Since the first programme began in 2002, 600 projects have participated in it. 146 of those have split 41 million CZK (about 2,050,000.00 USD) so far.

The organisations submitted their projects from June to the end of August this year. This year, during the selection process for public voting, the Council of Selectmen considered several aspects such as the need for the project, how much of the population the project affects and, this year, also for how long the project will be financially prosperous. “We were also paying attention to a diversity of fields so the Pilsners have something to pick from, and the selection was truly colourful. There is a nice balance between sport, cultural, historic, and charitable projects among the others,” said Ilona Mauritzová, Rector of the University of West Bohemia in Pilsen and spokesperson for the Council of selectmen.

 For example, among the advancing projects is The Bells of Plzeň, which aims at returning four bells to the tower of St. Bartholomew Cathedral. Another is the project Bambino Creativo = Futuro Positivo, with the goal of creating an ideal space for creative activities for children and their mothers in Litice.

The public has a chance to get to know all of the projects at, as well as regional media, and later at the Facebook profile of Prazdroj to People in the Pilsen region.

Voting begins October 1st at the above mentioned Internet address, and also via mobile phone. SMS texts in the form of “PLP space number of the project” may be sent to phone number +420 603 824 189.  The third method of voting is via print coupons that will be published in the Pilsen Daily on October 17 and 24.

“Three projects that receive the most public support will be most favoured by the Council of Selectmen, and employees of Plzeňský Prazdroj will receive the requested amount of the donation automatically. The rest of the funds will be divided among the other most successful projects according to public voting,” said Pavla Mášková, manager of the company responsibility for Plzeňsky Prazdroj, explaining the process of distribution of the 3 million CZK. A Festive announcement of the winners in the public voting, along with  the awarding of funds, will take place at the end of November and the event will welcome all participants and the Council of Selectmen.

Notes for editors:

With its total sale of nearly 9.9 million of hectoliters during the calendar year of 2012 (including licensed productions abroad) and with its export to more than 50 countries worldwide, Plzeňský Prazdroj Inc. is the preeminent beer producer in the region and the biggest exporter of the Czech beer.

Plzeňský Prazdroj Inc. is the member of SABMiller plc. group. Pilsner Urquell is the international flagship brand of the SABMiller brand portfolio.

SABMiller plc is one of the most significant world beer companies with 70 thousand employees in 75 countries around the world. It offers more than 200 beer brands including the world renowned brand such as Pilsner Urquell, Peroni Nastro Azzurro, Miller Genuine Draft a Grolsch, as well as important local brands such as Aguila (Columbia), Castle (South Africa), Miller Lite (USA), Snow (China), Victoria Bitter (Australia), and Tyskie (Poland).


Kateřina Krásová

Plzeňský Prazdroj

+420 724 617 219


This SABMiller subsidiary news release has been translated from its local market language to English language for publication on We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist. 


Note, the news release was first published in its local market on September 18, 2013.

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